Jace, Author at The Local Business Lifestyle https://thelocalbusinesslifestyle.com/author/jace-michael/ Just another WordPress site Thu, 25 May 2023 04:49:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 The Simple Way to do SEO for Landscapers… https://thelocalbusinesslifestyle.com/local-seo/seo-for-landscapers/?utm_source=rss&utm_medium=rss&utm_campaign=seo-for-landscapers Thu, 25 May 2023 04:49:53 +0000 https://thelocalbusinesslifestyle.com/?p=1079 Nailing SEO for Landscapers could be the most lucrative action you ever take in your business… If you hate travelling around and you want more landscaping jobs closer to home, Landscaper SEO is your answer… If you ever have those slow periods throughout the year where the phone stops ringing… Having your website set up […]

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Nailing SEO for Landscapers could be the most lucrative action you ever take in your business…

If you hate travelling around and you want more landscaping jobs closer to home, Landscaper SEO is your answer…

If you ever have those slow periods throughout the year where the phone stops ringing…

Having your website set up and optimised for Landscaping keywords will completely eliminate any slow periods…

If you’re spending money on advertising, you can put that ad money back into your pocket…

Cause once you set this up, it runs on autopilot to continually bring you hot and ready local customers…

But as great as local SEO is, it can be really complex to set up…

There’s just so many moving parts and so many things you can mess up…

The truth is, you can ignore 90% of the seo ranking tricks that are out there and just focus on the essentials to get your landscape business ranking…

Ok, so let me show you how you can do this…

The No-Nonsense Way to make a Fortune with SEO for Landscapers…

SEO for landscapers can take a looooong time to work and get the quality calls you want…

In other words, you can do everything right but it’s gonna be a while before Google decides to show your website for those keywords that make you money…

It could be months…

Maybe even 6 months…

But don’t get all dis-heartened and give up on me now…

That’s for your competitors…

Besides, there’s one part of the local seo for landscapers that you can get working within around 2 to 4 weeks…

In a lot of cases, this is more effective than SEO listings…

And that is to rank on the Google Business Listings

Or you could call it the maps listings…

Either way, this is what it looks like…

The first step in SEO for Landscapers

In my business, the map listings have been more profitable than the seo listings…

And what you do to rank in the maps also helps to rank your landscaping company in the search listings too…

So that’s why the first step when doing SEO for Landscapers, is to dominate the Google Business Profile listings…

If you want to know how to set up your map listing, I’ve already put together a guide on How to Rank High on Google Maps

What you do for the maps, also feeds seo and what you do for seo, feeds the maps…

With that said, the most important thing you can do to rank your business on Google my Business has nothing to do with the online world…

The most important thing you need to get your landscaping business to the top of the Google My Business Listings is…

Get a physical location in the areas you want to rank in…

Yep, that’s the most important thing…

I’ve seen businesses rank in the top 3 that haven’t optimised their website or listing…

The only thing they have going for them is that they have a physical location in the service area…

Now this can be a home address or it can be a business address…

If you don’t live in the area or have someone in the area that you can use their address to verify your listing, then it could be a good move to look at renting a cheap office with its own mailing address…

If it costs you $200 a week but you are getting calls from landscaping clients who pay 30, 40 or 50 grand for your services, the $200 is a great investment…

It’s actually cheaper than running ads in most cases…

Just something to think about…

The next thing you need to dominate the maps and SEO for Landscapers is…

SEO Optimised Landscaping Service and Suburb pages…

The great thing about doing seo for your landscaping company is that it’s all local…

Even if you work all over the country, you’re still a local business…

Local seo is one of the easiest types of seo to rank for…

All you need is a service and a suburb…

On your map listing, you want to select the services that you offer…

It will be something like landscaping, deck building, garden design or whatever categories you see as being relevant to your landscaping business…

After you’ve done that, you want to select the suburbs or service areas that you service…

You can select up to 20…

Now here’s where your competitors fall short…

What you want to do now is create a page for each service you list and a page for each suburb you provide each service in…

It will look something like this…

Your Services…

A Retaining Walls page…

A Landscaping page…

A Garden design page… 

Your Suburbs and Services…

A Landscaping Safety Beach page…

A Landscaping Dromana page…

A Garden Design Safety Beach page…

A Garden Design Dromana page…

A Retaining Walls Safety Beach page…

A Retaining Walls Dromana page…

Make sense??

It’s a lot of work to set up but once you get it all done and ranking, you can just sit back and get landscaping customers flowing in all day every day for free…

The thing is, you don’t have to do this all at once…

You start with one page and keep adding to it week after week…

Eventually you’ll have a tonne of ranking pages on Google and the calls will be on a steady flow…

I’m in a small beach town with mainly holiday homes and I get 10 plus calls a day…

And I don’t pay a cent…

I’m getting calls from pages on my website that I created 4 years ago…

But let’s not get ahead of ourselves…

The next thing we need to do to get this to work is…

Give your Landscaping SEO a huge boost by Getting Listed on Relevant Citation Sites…

The one thing that can make this work all come crashing down around you is your N.A.P…

That is, Name, Address, Phone Number…

The idea is that you take your N.A.P and get it listed across a whole bunch of relevant directories that will show Google that you’re a legit business…

The thing is, your N.A.P has to be exactly the same on every website you list it on as it is on your Map listing and your website…

Somewhere on your website, usually on the footer, you need your N.A.P…

It’ll look like this…

Now it’s critical that this N.A.P on your website is exactly the same as you listed on your maps listing…

And then when you list it in the directories, your details need to match your Google Business listing…

If you put in a different business name then Google can’t link it back to your maps listing…

Remember they want you to prove that you’re a real landscaping business, and links or citations from other sites is the proof you need…

So make sure you get your N.A.P right when you list it on citation sites…

Here’s a list of the top citation sites that you need to be listed on…

The Best Citation Sites…

Go forth and list away…

Get your business on all of these citation sites…

Now we’re really starting to get the rank juices going but there’s a couple of other things that can really power up your Google Business rankings…

The next 2 are really powerful for pushing you up the ranks in your Maps Listings…

It can help with your local landscaping seo listing but it’s mainly for the maps listing…

The great thing is, they’re easy to do and so effective at ranking your listing and getting the calls coming in…

The first one is…

Consistently post pictures and videos of your Landscaping work to boost your SEO rankings…

Google wants to know that you’re active on your Maps listing…

It makes them feel confident that you’re a real business…

And your customers love a good before and after reel so if you post these pics, Google will show it to your customers…

So make sure you take pictures of your Landscaping work all the time then post it on your GMB every week at a bare minimum…

If you can do it a few times a week, even better…

This is a pretty easy one to do…

The next one is really powerful at getting you to rank but for some reason, can be pretty difficult to get done…

And that is…

Google loves it when you get customer reviews on your GMB listing…

When you have a happy customer, ask if they can review your listing…

They can either google your business and leave a review or you can send them the link to your review page…

It’s pretty simple…

Just log in to your business listing and scroll down until you see “get more reviews”…

When you click that, you’ll be given a link that you can share with your customers…

Now the problem that makes this hard to do is a lot of your customers won’t leave you a review, even if they say they will…

Don’t know why but that’s how it is…

So just keep asking for the reviews and they’ll start to build up over time…

And so will your map rankings…

I’ve seen competitors jump into the map pack rankings by simply getting 1 or 2 reviews every week…

They suck at everything else but consistently getting reviews and it’s enough to get them to rank above their Landscaping competitors…

The bonus is that getting 5 star reviews gives you social proof and your customers love it…

Every second person who calls me says, “I was just reading your reviews and they’re really good, I just had to call”…

It makes a huge difference…

Especially if your customer searches for landscaping design and you pop up in the maps with 50, 5 star reviews and then they scroll down and there you are sitting in the top spot on the local seo listings…

The mere fact that you show up at the top of the google search listings is a powerful proof element…

Customers think you must be good if Google recommends you…

So with that said…

Let’s show you some more ways to to move your landscaping business up to the top seo spot…

Make sure you optimise your title tags and meta description for landscaping keywords…

See this here??

The heading is your title tags and the sentences underneath are your meta description…

You wanna get your keyword phrase in both of these…

So if you are trying to rank for “Landscaper Boise”, then those keywords need to be in both…

It could be something like…

Need a Landscaper in Boise?

If you’re looking for a Landscaper in Boise then our local landscaping service could be exactly what you’re looking for…

These can always be changed at any point so don’t get caught up on trying to be too clever with it…

Just get relevant landscaping keywords in there and be sure that it makes sense…

When you get better at writing your titles and descriptions, come back and fix them up…

That’s it…

The next thing you need to really power up your Landscaper SEO is…

Lots of SEO optimised content specific for Landscaping…

This step is so critical if you want to outrank your more powerful and established landscaping competitors…

What we’re going to do here is build topical relevance around landscaping…

See, Google only wants to show the best landscapers to their customers…

They don’t want to send a local, searching for landscaping services, to a website that is stuffed with keywords and not helpful..

And Google also wants to send their searchers to the best expert on the topic of landscaping, not just Joe down the road who thinks he knows a shortcut to installing a retaining wall…

I’m guessing you want to be that expert right?

Well, the best way to get Google to see you as the local Landscaping expert and send you all the customers is to go deep on answering Landscaping questions…

You want to be the most helpful landscaper in your area…

So, if there’s a question on “how to look after my lawn”, you write an SEO optimised article explaining everything a customer will need to know…

And if customers search for “What’s the best trees for shade”, then you create the most thorough article on choosing the best trees for shade…

But don’t stop there…

This is how you can knock off any competitor, no matter how big they are…

This is how you dominate seo for your landscaping business…

Most landscaping businesses will never do this on a deep level…

If you constantly add onto your content, you’ll have such a head start on your competitors that they’ll never be able to catch you…

But it all starts today with one SEO optimised article on landscaping…

Here’s what you need to do…

If you have a search term that you want to go after, go to Google and see who’s already ranked at the top for your keywords…

It could be something like “How to grow Kentucky bluegrass?”…

Do a search for that term and see who ranks in the top spot…

Click through to their website and read what they have on that page…

What headings do they have?

How about pictures??

How many do they have?

How many external links or links that connect to another website?

How many internal links or links that go to another page on their website?

How many words are on that page?

The reason you wanna do this is because Google is showing you that they consider this to be the best page to rank for your keyword…

They’re showing you exactly what they’re looking for…

So you want your page to at least have everything that this current number one has…

The thing is, yours has to be better than this one…

Your webpage and website has to be more relevant to your customers before Google will rank your site…

You want your article to be at least as good as this top ranking competitor…

We’re going to aim to make it better, but just as good is a great start…

Then you need a content hub to really boost your Topical Authority around Landscaping…

So now you have one article on retaining walls but you want to be the expert on all things retaining walls…

So you write an article for “how to build a retaining wall”…

“Best timbers for retaining walls”…

And any other question that people have about retaining walls…

When you go deep on a topic, Google we see you as the expert and rank you above all your competitors…

Now just know that you won’t get a lot of paying customers coming to these articles…

But once you rank these articles on retaining walls, your local page for your retaining walls service will shoot up to the top of the search engines…

That’s how you win the Landscaper SEO game…

Become “The Expert” and Google will reward you with paying customers…

Most of the time, this is all you’ll need to dominate the local landscaper SERPS…

But if you still aren’t ranking, there’s some other thing you need to look at…

You need a lightning fast website to crush it with SEO for Landscapers…

The one thing that Google hates is when their users get upset…

And people are so brittle these days, anything can get them mad…

And the number one thing that gets brittle spirited people really pissed off is clicking on a website and it takes forever to load…

They friggin hate it!

Which means Google hates it…

So if your website is slow and takes forever to load, Google won’t rank your page…

It’s that simple…

You can do everything right…

Have the best content…

You can have the best pictures…

You could be the most helpful website on landscaping services…

But if you have a slow website, your SEO efforts are screwed…

Lucky for you, I have some quick ways to speed up your landscaping website…

Let’s start by checking the speed of your site…

Head over to Google pagespeed insights and put in our URL…

You want to get your rating in the 90’s…

So you probably got somewhere in the 20’s right?

That’s ok…

The first thing you need to do is reduce the file size of your pictures…

If you’ve got a 2mb picture trying to load on your site, it will slow right down…

Head over to an image editing software like Pixlr and reduce the file size…

The second thing you should do is install a plugin called WPRocket…

This will work its magic and speed up your website…

You want to make sure when you set this up that you tick all the right boxes or you can break your website…

This can be a real problem so start by watching this video on how to set up WPRocket

Ok moving on…

The next seo tactic we need to look at is…

Internal and external linking…

Google is all about user experience or UX…

That’s why they hate slow websites…

And that’s why Google wants your content to be useful and relevant to the searcher…

One really important way to get your landscaping business to rank on Google is to have internal and external links…

For example…

If a customer comes to you looking for landscaping services and they click over to your general landscaping page, they may be after something more specific than general landscaping…

So they read through your page and they’re specifically looking for info on your lawn care service…

They scroll down and see that one of your services is actually “Lawn Care”…

You have a little speel on your service with a link to your “Lawn Care” page… 

The customer can click through and get all the information they need about your service…

And that’s exactly what they were after…

That’s an example of an internal link…

You’re linking internally to another page on your own website…

Now sometimes, you might be explaining something helpful on your website like “The best types of retaining walls for X,Y & Z”…

You could be explaining that it’s best to use a concrete sleeper in this situation and a timber sleeper for this situation…

A great external link would be to link each of those products to a well known hardware store…

It’s helpful for your customers and it will boost the ranking power of your own website…

The thing is, you want to link out to strong, trustworthy brands, not some dodgy website…

If you link to a dodgy website, it makes your website look dodgy and it’ll actually move you down the seo rankings…

So link out to high quality websites and you’ll be rewarded…

This is such a simple thing to do but it’s also really easy to mess it up…

If you link out to another website or link internally to your own website and Google thinks that it’s not really relevant, then you’ll actually hurt your rankings…

The best tip I can give you is to make sure the links are super helpful to your customer…

If you explain how you need a certain type of seed, linking out to a store that sells that seed would work well…

Make sure your internal and external links are helpful to the reader…

Let’s keep going… 

Now, staying on the topic of links, you also need…

Backlinks to Power up your Website…

This is old school seo but it’s still so relevant today…

So if you’re trying to push your landscaping website up the local seo rankings, then you’ll need to get some “votes”, better known as backlinks from other websites…

An incoming link is pretty much a vote from someone else who’s saying “Check these guys out, they’re pretty good”.

That’s all it is…

And when you get enough of these and they’re relevant to your Landscaping, Google will reward you with higher rankings…

This works for the seo and Google Business listing…

You can get these links in a variety of ways…

You can write great content and hope for the best…

There’s always the option to guest post on another website…

You may even try to be sneaky and purchase “power” backlinks from a PBN owner…

This last can work really well until Google catches you and your website disappears from the internet…

Along with your customers…

So I don’t recommend going out and buying backlinks…

And as you can imagine, getting high quality backlinks can be tricky business…

Lucky for you I have a way for you to get some really powerful backlinks from relevant websites without risking it all…

It’s completely “Google Legal”…

Check out this post on how to get Backlinks

Hey, and what do ya know??

That’s an example of a relevant backlink right there…’

You’re welcome…

Where do we take your Landscaper SEO from here??

I have to be honest…

There’s a lot more to SEO for landscapers than what I’ve gone through in this article but this list is pretty much the most important thing you need to do…

If you do only what I’ve listed above, you can get on the first page of Google for whatever landscaping keywords you want to rank for…

Thanks for sticking with me this long…

Well, I’ma stop right here…..

Peace…

Jace…

The post The Simple Way to do SEO for Landscapers… appeared first on The Local Business Lifestyle.

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How to Improve Local SEO! Crazy New Method for 2023… https://thelocalbusinesslifestyle.com/local-seo/how-to-improve-local-seo/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-improve-local-seo Sun, 21 May 2023 20:16:55 +0000 https://thelocalbusinesslifestyle.com/?p=1074 Oh, hey there… Welcome my greedy little business owner… I see you wanna know how to improve your local seo… First up… Improving your local seo ranking will be one of the most profitable investments you ever make… A small local business, with no employees that ranks at the top of Google will make an […]

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Oh, hey there…

Welcome my greedy little business owner…

I see you wanna know how to improve your local seo…

First up…

Improving your local seo ranking will be one of the most profitable investments you ever make…

A small local business, with no employees that ranks at the top of Google will make an absolute killing…

I’m talking 300k plus per year…

Working only 4 days per week…

That’s $6000 to $7000 per week…

All from the customers you get from your local area…

So congratulations…

You’re on the path to being very wealthy damit!!

But here’s the thing…

Everything you’ve been told about “How to improve your local SEO results” DOES NOT WORK!!

This is getting really dramatic isn’t it??

Ok, let me explain what I mean…

So you should have done all the SEO stuff that the experts told you about…

You know, the meta descriptions and the title tags…

Add suburb pages to your website…

I hope they told you to do that…

Anyway, you’ll need to reach out and get backlinks…

Get listed on Google My Business…

Get about a gajillion citations…

But remember to get your N.A.P right…

Does any of this sound familiar??

Let me tell you this…

Everything “The Others” have told you about How to Improve Local SEO is…

100% correct!!

Yep, you need to do that entire laundry list of tweaks and optimisations…

All of it…

And it works…

But if they’re telling you the truth and this stuff supposedly works, how come you’re not ranking at the top of Google??

Well, all of your competitors have done all the same sh!t as you…

Right??

They must have if they rank above you…

And your “higher ranking competitors” probably have some expensive agency that does it all for them…

Those slimy bastards!!

Man, but you don’t have the money to pay someone 3 grand a month!!

This is B.S…

And they’ve been at it so long, Google trusts their website more than yours…

Damn it!!

You’re never gonna be able to make up the 10 year headstart they have…

I guess we need to switch over to PPC instead…

It’s a lost cause…

Hold on, hold on, don’t get all dramatic…

Stop your whining!!

Sure they’ve got a huge head start and they have deeper pockets but you don’t need all that…

If you want to know how to improve your local seo and rank above your bigger, badder competitors then continue reading…

Because I’m about to show you 3 of the most Powerful ways you can slide past your competitors and steal that top ranking for yourself, even if they totally dominate your local seo rankings…

How to Improve Local SEO, Secret #1

The first secret to improve Local seo I’ve got for you is called…

Local Suburb Clusters…

Well, that’s what I call it…

I don’t really see anybody else talking about this one, I sort of stumbled onto it by accident…

For this example, pretend you provide window cleaning services in Bentleigh…

Anyway, this is what you need to do…

  1. Set up a suburb and service page for your window cleaning in Bentleigh…
  2. Next you want to set up a page for window cleaning prices in Bentleigh…
  3. Have a link from your window cleaning page to your prices page…
  4. Then create a page for how to clean windows on a double story house in Bentleigh…
  5. Then link your window cleaning page out to your double story Bentleigh page

Get it??

You can also cross link your prices page to your double story page as well…

Then just keep adding suburb specific content like “the best place to get window cleaning products in Bentleigh”…

So it looks like this…

PIC of link stack

Then rinse and repeat for every suburb and service that you offer…

Make sure your content is original and helpful…

That’s all Google wants from you

Now when you do this for all of your surrounding suburbs as well, your website becomes extremely relevant locally…

So putting up locally relevant content on your website will improve your local SEO results… 

Moving on…

Cool Local SEO Tip #2 to Boost Results…

Now this next Local SEO tip is anything but local…

I call it the “Overseas Content Rank”…

See in the first tip, putting up “very local” content that only people in those suburbs would read gives you local relevance…

In this next tip we’re going to rank for keywords that show up in the UK, or USA, Canada, or even India…

Here’s the idea…

You want to find keywords that have a low search volume, maybe 10 to 30 searches per month…

And you want the competition for that keyword phrase to be low…

What we’re after here is something that is highly relevant to Lawn Mowing…

Because now we’re running a lawn mowing business…

Keep up!!

Ok, so back to the keyword…

A great phrase to rank for would be “how short can you cut kentucky bluegrass”…

Worldwide it gets 30 searches per month and the competition is low…

What you would do now is write an article about 1000 words long…

Put in pictures…

Link out to some other relevant website that helps with the answer…

And then link over to your “​​overseeding kentucky bluegrass in spring” post…

Oh, you don’t have a post like that??

Well you have to write it…

You see, what you’re doing here with these posts is positioning yourself as an expert on the topic of lawns, grass and lawn care…

So Google looks at your site as being “Relevant” to anyone searching for topics on lawns…

When someone in your local area searches for “Lawn Mowing Rye” Google sees you as the most relevant because you have posts that rank and help people all over the world…

Your international post improves your local SEO by giving your site Relevance and Authority

One easy-to-rank post will give your local SEO a huge boost, now imagine what would happen if you had a whole army of these little posts ranking and giving your website relevance and authority…

Yep, WE”RE GONNA BE RICH!!

But hang on, because we can do even better than this…

There has to be another way we can use these blog posts to drastically ramp up our local SEO…

You know I’ve got a little surprise for you…

It’s called…

Crank up Your Local SEO with a “Google Legal” Backlink Stack…

Ok, so we’ve gone through and we’ve really turned the dial up on your relevance…

But it would be a shame to let all that great content go to waste and not work to its full potential wouldn’t it??

Yeah it would be…

Ok, so here’s what we can do…

Take those same articles you’ve already written and post them on other sites…

Go over to Medium.com and start your own blog…

Head over to Weebly.com and create a site with a blog…

Now post those same articles you’ve already posted on your website on these other websites…

Then link back to your website…

Bam!!

Instant backlinks from high powered and trusted sites…

Uhmm, but this sounds a little dodgy doesn’t it??

Well, the very conservative, goody two shoes and Local SEO expert, Neil Patel told me that on these sites there’s no such thing as duplicate content…

Ok, so he didn’t tell me personally but I heard him say it on a video…

The point is, Neil does everything by the book…

He only does White Hat SEO techniques…

Much like myself…

So if Neil does it, then I’m gonna go out on a limb and say this technique that I’ve personally used to improve my local seo rankings, works great and is totally “Google Legal”…

So now that we can trust that I’m not leading you up the garden path, get to creating more content…

Now this next part is really important for local SEO…

You need to consistently create content

And not just any old content…

You want high quality and relevant content…

Then post it on your website to position yourself as the Authority…

And then use it to link back to your own website…

While you’re at it, how about you post those same articles on your Facebook business page…

And take the intro to your article and create a post on your Google My Business listing with a link to the article…

When you create something great, you want to get the most use out of it as possible…

Doing this little strategy that I just layed out for you, is going to be your “Giant Killer”…

This is how you can slay any competitor that stands in the way of your Local seo rankings…

While they’re busy trying to sell $25k franchisers, you’ll be stealing their top seo ranking…

By the time they catch onto what you’re doing, they’ll never catch you…

They wouldn’t even know how…

The SEO Agency they employ will frantically try to keep up by purchasing dodgy PBN links and Google will catch them red handed…

Opps…

Now no one will ever take your throne…

You’ll be the big dog…

But you need to take action right now…

Start out by creating your Suburb Clusters…

Then find your keywords and deploy the Overseas Content Rank…

Next power it all up with your very own Backlink Stack…

Be consistent and see how much you improve your Local Seo Ranking…

I wish you all the best in your local seo domination…

Your friend,

Jason

Wait! Before You Go…

Just quickly…

One thing that I found to really increase your local seo or just plain ordinary seo for that matter, is to have a well optimised Google My Business listing…

All the “Must Do’s” for GMB seems to also have a helping hand to improve local seo ranking as well…

I think it’s the fact that your GMB links back to your website…

That’s a link straight from Google itself…

If Google doesn’t trust your site you ain’t gonna rank…

Everything you do to optimise your GMB is to build trust with Google and your customers and this trust passes onto your website and business as a whole…

So if you haven’t already, get going on your Google Business Profile…

You can see how I increase rankings on a stale Google My Business listing

Peace…

Jace…

The post How to Improve Local SEO! Crazy New Method for 2023… appeared first on The Local Business Lifestyle.

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How to Stand Out From Competitors With These 3 Ballsy Techniques… https://thelocalbusinesslifestyle.com/local-marketing/how-to-stand-out-from-competitors/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-stand-out-from-competitors Sat, 20 May 2023 20:20:17 +0000 https://thelocalbusinesslifestyle.com/?p=1068 If you want to know how to stand out from competitors and finally stop being smashed and squeezed on price by your cheaper and inferior competition, then what I’ve laid out here is exactly how you can do it… Here’s what it’s all about… There’s so many competitors today, it’s so easy for your customers […]

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If you want to know how to stand out from competitors and finally stop being smashed and squeezed on price by your cheaper and inferior competition, then what I’ve laid out here is exactly how you can do it…

Here’s what it’s all about…

There’s so many competitors today, it’s so easy for your customers to call up 3 companies and shop around for the cheapest price…

But this little situation is your fault…

It’s not that you have cheapskate customers, (there are plenty of them) it’s that you give them nothing else to compare to your competitors other than price…

It’s the same service, the same product, the same boring speel on your website…

No wonder your customers shop around for the cheapest price…

You’re all saying the same thing…

There’s no difference between you and that other guy…

Luckily for you, I’ve got 3 very simple ways to help you to stand out from your competition and escape the price comparison hell that’s currently suffocating your business…

But before I get into the 3 Step Annihilation Plan, you need to know who your competitors are…

Yeah, Yeah, Yeah… If you wanna know How to Stand out from Competitors then you need to know who they are, but…

The easiest way to work out who your top competitors are is to head over to Google and do a Google search for “your service & your service area”…

So if you’re a gardener…

And you live in Chicago…

Your search would be something like “lawn mowing chicago”…

The top 3 who show up in the search results are your top 3 competitors…

Now click into each website and take a look around…

Just don’t over do it…

Most times, looking at your competitors is a rabbit hole that you don’t want to go down…

You’ll either waste time going through their nonsense and think that’s the way you need to do it…

Or you’ll realise they’re way better than you and freak yourself out…

Just know that, no matter what you see on competitor websites, 99 times out of 100 they have no idea what they’re doing…

Especially the bigger companies…

Don’t be intimidated…

It’s actually pretty easy to stand out from your competitors…

So, know who your top 3 competitors are and look at what service or product they offer…

If they show pricing, great…

If they have an offer, even better…

Now let’s move on to you and your business…

Most of what I show you here about standing out, your competitors are not doing…

Trust me…

Your competitors are too scared to try this first one I show you…

Just keep reading…

The 3 very simple ways to help you to stand out from your competitors…

  1. Show a Ton of Personality, especially for a business…
  2. Specialise in one thing…
  3. An irresistible offer stack…

These 3 are all you need to stand out in any local market…

Trust me, nobody is doing this in your local area…

And when you apply the “Magic 3” your competitors will have no chance…

Let me explain each one in more detail…

Show a Ton of Personality, Especially for a Business…

The easiest way to stand out is to stop trying to be all “professional” and up tight…

Just be a real person…

One of the reasons a customer will choose you over your competitors is because they like you better…

Your customers want to deal with real people, not a business…

This is pretty easy…

Any time you post to your business website or socials, make sure you write or talk like you’re talking to a friend…

Imagine you are sitting down with a friend and telling them about your service…

What would you say?

That’s how you want your business to come across…

Like your customer is talking to a friend who is there to help rather than a greedy business who wants their money…

This one strategy is one of the easiest ways to stand out from the competition…

Just be yourself…

Nobody else is doing it…

So when you do it, guess what??

You stand out…

And the great part is, your customers love it…

They feel as though they know you…

The key is to talk like a real, down to Earth friendly person…

Or a not so friendly person…

Just be you…

If you’re a grumpy bastard then let that shine…

Don’t fight me on this!!

Just don’t be too much of a bastard…

Your customers probably won’t want to call you if you’re “angry ranting” all over your website…

Try to make them laugh a little as well…

An angry rant that’s funny is way better than boring vanilla company talk…

The most important thing is to be yourself…

This is especially important with local service based businesses where your customers don’t know who to trust…

Think about this…

If all of the quotes come back at around the same price, but you’ve got a personality driven website…

And you managed to make your customer laugh so they continued to read…

Then you tell them a little about how you solve their problem…

They see a couple of pictures of you…

They see a video of the fantastic work you do…

Then you have your little angry rant that they find entertaining…

Do you know what happens next?

You won’t just stand out, you’ll win out over the competition…

This also works if you’re a little more expensive as well…

If your customer feels like they can trust you more, you can be the most expensive quote and you’ll still get most of the work over your cheaper but boring competitors…

Sounds pretty awesome right?

Lemme guess…

You wanna see what this looks like?

Well, Stanley my friend…

May I call you Stanley?

Great…

Well, Stanley….

You’re currently reading a prime example of how to inject your personality into your website…

I practise what I preach…

When I try to get a message across I find it soooo, soooo boring!!!

So I write in a way that entertains me…

If I have fun writing it, then when you read it, you’ll have fun reading it…

Make sense?

And if you don’t find my writing fun then bugger off to another website…

Let some other boring “Schmuck” tell you how to stand out from your competitors…

Now you know that wasn’t aimed at you…

You thoroughly enjoy my rants, don’t you??

That’s why you’re still here…

And now you know, this stuff works…

Ooh Wee, your prices are about to skyrocket…

The thing is, if you want to really increase your prices, you might need a little more to stand out as the go to business…

That’s why you’ll also want to…

 Stand out by Specialising in one thing…

This is a hard one for business owners to get their head around…

But if you want to stand out from your competitors…

If you want to charge higher prices and still have more work than you can handle, you need to specialise…

Let’s pretend for a moment that you’re a plumber trying to advertise your business

Maybe you’re a plumber who specialises in….

Uumm, let’s say…

Kitchen renovations…

Or a plumber who specialises in sewer blockages…

Here’s the thing…

It’s ok to have multiple specialties but it’s best if they are related or work well with each other…

For instance…

Let’s say you’re a plumber and you specialise in kitchen renovations…

You could also add in bathroom renovations as well, but I wouldn’t try to branch out into maintenance repairs or sewer blockages…

Make sense??

You can offer so many services but there’s a few that you like to do, and more importantly, they make you more money…

These are the services that you want to specialise in…

Focus on becoming the leading expert in this one thing…

When your customer comes looking for a plumber to renovate their kitchen, they’ll find your competitors who do everything…

Kitchens, bathroom, sewer blockages, emergency repairs, gas installations, new homes, roofs, gutter installations and the list goes on…

Makes sense right?

They’re plumbers and they are qualified to do everything on the list…

But then the customer comes across your website and you’re the plumber who specialises in kitchen renovations…

This is what you do all day everyday…

The testimonials on your site are all from previous kitchen renos…

All of the before and afters are from kitchen renos…

This by itself can be enough to put you above your competitors…

But to really stand out from your competitors, you can take it one step further…

Because you work with these clients all the time, you know what their biggest problems and concerns are…

You worked out that your best customers all seem to worry about getting the design wrong…

And once it’s finished, they wish they did things differently…

They look at their kitchen everyday and think…

“If only we put this over here or, maybe we should have had this bench facing this way”…

And the thing is…

This is exactly what they were worried about from the moment you started working with them…

So you put together a guide…

Free Guide Reveals…

The Most Common Kitchen Design Regrets and How to Avoid Them!!

“Know exactly how your kitchen will look and get it right before you sink $60,000 on a kitchen you have to live with for the next 20 years”…

This is so specific to your ideal customer’s fears, they won’t be able to resist downloading your ebook…

You give them tips that will help them but more importantly…

After they read your ebook, they’ll see you as the expert…

And they’ll feel as though they know you better than your competitors…

Do you know what?

If they know you, they’ll trust you…

And if you want to stand out from your competitors, this is a great way to do it…

But you can and should take this one step further…

To really stand out from your competitors you need…

Stand out with a irresistible offer stack…

Let’s recap real quick…

You’ve got your prospects’ attention by talking to them like a real human being, not a weird business…

Then, in their confused search for help, you stand out as the only one who can help by specialising in the exact thing they need…

I’d say you’ve pretty much done it…

You’ve really set yourself apart from your competitors…

It would be almost impossible for you not to win the customer from here…

Unless…

You’re too expensive!!

In most cases, the work you’ve done till this point would give you the privilege of selling your products and services at a higher rate than your competitors but you still run the risk of price shock, especially when your offer is exactly the same as your competitors…

You’re a nice guy or gal…

The customer really likes you…

You clearly know your stuff…

But that higher price for the exact same service that your competitor is offering is a little too spicy for some…

So here’s what we do to put your offer on a different level than what your competitors offer…

We give them an irresistible offer stack…

An offer stack is where you take all of your customers’ problems and objections related to the service you offer and you keep adding bonuses until you eliminate all of them…

Is this making sense??

Let me see if I can explain this…

Let’s stick with the plumber example…

Imagine for a moment that you specialise in kitchen renovations…

And your ideal customers’ biggest problem is that they don’t want to go through all of the hassle of renovating, not to mention the expense, only to realise that they should have done their kitchen differently but now they have to live with it…

They’re also worried about living on a construction site for a long period of time…

They’ve heard horror stories about jobs being delayed and have real concerns that it could happen to them…

They have 2 kids and the thought of preparing meals on a construction site is enough for them to never want to go ahead with the renovation…

Unless you can offer them a solution…

Most companies would simply offer a quote to do the renovations…

If you want a new kitchen with this type of bench and these types of cabinets, it’ll cost you this much money…

This type of offer doesn’t solve any type of problem for the customer…

Yes they get a new kitchen, but the customer is still worried they’ll make a mistake and waste a lot of money…

Whereas, an irresistible offer stack would eliminate each problem and objection one by one…

For example, the offer could include…

  1. A consultation with your in house kitchen designer to design the kitchen right the first time
  2. Virtual reality mock ups of their exact kitchen to see what it would look like before any money is spent.
  3. A guaranteed installation time of 7 days or we cover 50% of the labour cost.
  4. 7 nights stay in a local Air bnb while the renovations are being completed.

With an offer like this, you can double your closest competitor and still get more work than you can handle…

The key to an offer like this is you want it to make you nervous…

If it doesn’t, then the offer isn’t good enough…

If it doesn’t scare you then it won’t excite your customer and you fall back to competing on price…

If it freaks you out, then your competitors will never have the guts to copy you…

Guess what?

But don’t panic about this offer…

It won’t send you broke…

Because you specialise in only kitchen renovations, you have your process so tight that you know you can get it all done in 5 days…

And the local AirBnB??

Well, because you are doing a bunch of kitchens every week, you’ve been able to set up a great deal with a local AirBnB agent…

You get the properties so cheap, you’re almost making a profit on it…

Does this make sense?

Great!!

That’s how you’ll be able to stand out from the competition…

It’s no real risk to you but it eliminates all of your customers’ problems and concerns…

And that my friend is how you stand out from competitors…

When you stand out in a bold way like I’ve laid out above, you can’t be copied…

And that’s one of the major problems with trying to be different and standing out…

The moment it works, there’s always someone willing to copy you and take away your uniqueness and advantages…

But when you deploy these 3 methods, most businesses won’t have the guts to do what you do…

So remember, if it scares you, your customers will love it…

If it scares you, your competitors will also be too scared to copy you…

And that’s the most effective, long term way you can stand out from your competitors…

One Bonus “Stand Out” Strategy Free of Charge…

These methods that I’ve explained here are far from the only way to stand out from your competitors but they are 3 of the most effective ways…

One other way that’s worth a mention is customer relationships…

Some people call it customer service but I think customer relationships is a much better way to look at  it…

Having a successful business is all about the relationships you create with your customers…

So many of your competitors focus on getting more customers and making more money but the focus should be on your customers’ experience when they work with you…

When you let them know what time you’ll be there or that their package is on the way, or call to find out how they’re going a week after you installed their new aircon unit…

This makes all the difference…

It’s a really powerful way to stand out from your competitors…

Put your customers’ needs before yours…

Pretty simple but nobody does it…

That’s why when your business is the one who does focus on the customer, you’ll stand out in a sea of competitors…

Well, that’s about all you need to know about “how to stand out from competitors”…

I hope you’ve found this information useful, but that’s about all I’ve got time for today…

If you have any questions, leave me a comment below and I’ll get back to you…

Now, go forth and completely eliminate your competitors…

Go on…

Drive ‘em out of business!!

Well, at least follow what I’ve laid out above and stand out, Dagnamit!!!

Peace,

Jace…

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SEO Nerd Reveals How to do Local SEO Marketing in 2023… https://thelocalbusinesslifestyle.com/local-marketing/how-to-do-local-seo-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-do-local-seo-marketing Thu, 18 May 2023 19:58:18 +0000 https://thelocalbusinesslifestyle.com/?p=997 What you hold in your hands is the key that unlocks all of my hard earned secrets about how to do local SEO marketing… Sharing these secrets could ruin me… It could be extremely risky sharing how I do Local SEO Marketing to turn over huge profits for my business… You could be one of […]

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What you hold in your hands is the key that unlocks all of my hard earned secrets about how to do local SEO marketing…

Sharing these secrets could ruin me…

It could be extremely risky sharing how I do Local SEO Marketing to turn over huge profits for my business…

You could be one of my greedy competitors trying to knock me off the top spot…

And if you did manage to master local SEO marketing and knock me from my throne, you’d be stealing hundreds of thousands of dollars right from under me…

So why would I reveal my local SEO marketing secrets and risk it all?

Well the truth is, for you to take my secrets and use them against me would be highly unlikely…

Firstly, you would have to be in my local area…

Then you’d have to be offering the exact same service as me…

And to top it all off, the way I do local seo marking and the way I position my business on Google, my rankings are locked away safe and secure…

Just how your business rankings will be when you follow my systems…

Please don’t take this as arrogant bragging…

It’s just confidence in knowing I’ve ranked above “Goliath Businesses” that have been at it for decades…

So I’m not worried…

Now, before we dig into the juicy stuff, there’s something you need to know…

This is How to do Local SEO “Marketing” not a step by step on how to rank your site…

This guide is about the balancing act of trying to satisfy Google so you rank but ultimately what you need to put on your website so your customers will actually call…

This is the local seo marketing strategy to get you more customers and score higher priced sales…

Understand??

I show you the best local keywords to go after and what you should say and do once a customer lands on your page but I don’t show you how to rank that page…

Ok, so now let’s get into the first step…

The Key to Local SEO Marketing is Finding the Local Money Making Keywords…

This is one of the most important steps in the whole process because if you choose the wrong keywords, you may rank but you aren’t going to get any calls, right?

So getting the right keywords is really important but it’s also really easy…

You just need to do a little bit of thinking before you decide to go after a keyword…

For example, let’s say you’re a Roofer who works around Brighton…

Now think about the keywords that customers would type into google when they need a roofer…

Something like, “Roofer”, “Roof Plumber”, “Roof Repairs”, “Roof Restorations”…

And if you do a quick search volume check for these keywords you get 14,800 searchers per month only for the keyword “Roofer” and only in Australia…

Don’t target these keywords
Don’t target these keywords

Imagine ranking number one and potentially getting 14,800 calls a month…

Business will be booming!!

Personally, if I’m a Roofer who wants more customers from local SEO marketing, I’m not going to try to rank for these keywords…

These keywords have a huge search volume but the search term is too general…

There’s no money in these keywords…

If you work around Brighton, Victoria and someone in Sydney searches for “Roof Repairs”, your website will show up…

Do you really want calls coming in from Sydney??

Na didn’t think so…

I know we can do better…

Here’s what a “Money Keyword” looks like…

You’d get so many more customers if you went after specific keywords like “Roofer Brighton”…

Targeting the right keywords is part of Local SEO Marketing
Targeting the right keywords is part of Local SEO Marketing

Putting the suburb on the end of the keywords makes all the difference…

It cuts the search volume down to 110 per month but these people searching are looking for exactly what you offer…

Someone who gets more specific with their search is ready to spend money…

Hence why I call them “Money Keywords”…

So now, take all of those keywords that customers would use and put your suburbs on the end of them…

Do it for every service you offer and every suburb you service…

You could have 100 plus keywords but that’s ok…

It’s just more ways to get customers…

So next you have to build out these pages on your website and put a different marketing message on each page to entice your customers to give you a call…

But before you do any of this…

A word of warning…

If you want to do Local SEO Marketing properly, Never Follow Your Competitors…

In all honesty, your competitors are clueless when it comes to marketing their business…

They’re roofers or plumbers, they’re not marketers…

And if they hire an agency to do their marketing, they usually know how to rank websites but they’ve never owned a business so they don’t know how to market effectively…

They’ve copied whoever came before them and “they” didn’t know what they were doing…

And the only reason they rank at the top of Google is because there’s no better option…

Until now…

Because, once you know how to do local seo properly and you couple that with killer marketing, you’ll be unstoppable…

So let’s move on to the marking part…

Make Sure You Meet Your Customer Where They’re at…

This is marketing 101…

Continue the conversation that’s in your customers head…

So in other words…

When a customer does a search on Google for your service, and they click through to your website, what are they thinking right at the moment that they land on your page??

And that all depends on what they type into the search engine…

For instance…

If they come looking for “pool builders melbourne”, that’s very different from “fibreglass pool installers melbourne”…

It could ultimately be the same service but they have different thoughts in their mind when they do the search…

So as an example, when someone is searching for “pool builders Melbourne” and they land on your website, the first thing they should see is that you’re a Pool Builder and you’re in Melbourne…

They need to know they’re in the right place…

Now, what are they thinking?

Are they looking for a phone number or do they want a little more info first?

Well, they didn’t mention fibreglass pools or concrete pools so they might be a little further back in their pool journey…

So you could meet them with something like this…

The 3 Critical Things You Must Know Before You Even Consider Building a Pool in Melbourne…

Then you give them the option to download a short PDF that explains what they need to know…

You give them some info to help them make a decision and get them closer to making a purchase…

And who do you think they’ll call once they’re ready?

That’s right…

You!!

You helped them to understand what they needed to know, so now they trust you…

Now what if they searched for “Fibreglass pool installers Melbourne” instead??

Well, this customer is a little further along the pool journey and they know they want a fibreglass pool…

So now you hit this customer with…

The 3 Things You Must Have Before Installing a Fibreglass Pool… 

Get This Wrong  And You Could Instantly Double Your Installation Cost…

Just to be clear, I just made these headlines up on the spot as an example…

To market your business properly, you need to know…

What’s their biggest problem related to your service??

The best way to work this out is to put yourself in the customer’s shoes…

Imagine that you’re on your phone and you’re searching for “your service”…

What would they be thinking at that exact moment that they type in a money keyword and then click through to your site??

Let me give you an example…

When I was running my deck restoration business, my “ideal” customer would always have a problem where they had paid thousands 2 years ago to have their decking done, they used all of the best oils and cleaners and now the deck looks terrible, it’s all peeling and needs to be redone…

Or they did it themselves in the past and it looks terrible so this time they want a professional who knows what he’s doing, right?

All of my competitors would say something like…

“Welcome to Decking ‘R’ Us… We’re the best in town. We’ve been doing deckings for 20 years and we use the best equipment, so if you want your decking done, look no further”…

To be clear, this is just terrible…

It’s all about the company and not about the customer and their problem…

The customer doesn’t care about you, they only want to know how you’re gonna help them…

Got it??

So when they click over to your website, this is what you could say…

Don’t be fooled by the “Decking Experts”, Your Thousand Dollar Deck Restoration Will Only Last 6 Months Unless You Do This…

Then I go on to explain why their decking peeled and how we stop it from happening again…

I came up with the solution to the problem that they’re currently facing…

Using this type of marketing, I’ve been able to win jobs when I was much more expensive than the competitors…

That’s one of the basics of local SEO marketing…

Know your customers biggest problem related to your service…

Agitate the problem and make them really feel it…

Then relieve their pain with your solution…

Which leads us to the next step…

Your Marketing Should Solve Your Customers’ Problem With an Irresistible Offer…

This is a critical step in your local seo marketing…

Remember that one of the most critical ranking elements is your customer experience while they’re on your website…

It also happens to be one of the most important aspects of your marketing as well…

You need to give the customer exactly what they’re looking for…

And if you can manage to tap into the customer’s mind and know what they’re looking for, you’ll get the Google ranking and the phone call…

I’ve already gone through how you stand out and actually address the concern the customer has at the very moment they land on your website but this is only the first step…

This will definitely get your customer to call you and you’ll be rated above your competitors for sure…

But, you still haven’t got the sale yet…

They still have concerns and objections that you need to squash…

The best way to do this is with an “Irresistible Offer Stack”…

An irresistible offer is an offer that your customer would be crazy to say “No” to…

The way you create an offer stack is to completely eliminate the main problem your customer faces, then stack on bonuses to address any objections that they have to your service…

For example…

With the deckings, the customers’ main problem was that they paid thousands for a deck restoration and it only lasted 6 months…

When they come to my website, I show them how to stop their deck from peeling and fading…

This information is designed to position me as the expert so they’ll give me a call but I also optimise it for my keywords so Google will rank my site…

If you put this info on your page you’ll be doing great marketing and also great local SEO…

Then I present them with my offer stack…

The main problems I have to eliminate are…

Deck fades after only 6 months…

  1. We offer 3 coats instead of the industry standard 2. 2 coats gets you 6 months whereas 3 coats get you 18 months…

The most expensive oils were used but they started to peel after 12 months…

  1. The reason the decks peel is because the oil was applied too thick. We have our special “Brush on, Brush off technique that we use to apply only what the decking needs…

They had their decks done in the past and they hated the final colour…

  1. We include sample pots of any 3 colours they choose so we can sample the colours right on their deck so they know how that colour will look on their specific timber…

They want their deck to last 5 to 10 years instead of the typical 6  to 12 months…

  1. We have a special maintenance program of cleaning and recoating before the damage occurs so it’ll look great for 5 to 10 years…

 They really want someone who knows what they’re doing because the last guys clearly didn’t know…

  1. Our whole process is different to the competitors. They sand with big machines. We explain how the machines make the deck weak and then we offer our “Gentle technique” of environmentally friendly chemical stripping…

So the last problem was solved by  the information you put on your website…

They read it and now they believe you know what you’re talking about…

This information on your website actually sets the stage for your solution and your offer stack…

Now you can present your offer stack to eliminate all their concerns and seal the deal…

If you do all of this, you’ll have a great local marketing strategy in place…

That’s how you market a local business but now you just need to take care of the SEO…

To do Local Seo properly, you need to go back through your marketing message and you need to optimise it for Google…

Here’s a quick outline of what you need to put on your webpage to optimise it properly…

  1. Keyword in the heading…
  2. Keyword in the opening sentence…
  3. Make sure your first headline is H1 and your second headline is H2…
  4. All subheads should be H3 or H4…
  5. Have internal links to relevant pages on your website…
  6. Have external links to other relevant websites…
  7. Include geographical information on each page…
  8. Aim for close to 1000 words of relevant content…
  9. Scatter your keywords through your text so it sounds natural…
  10. Don’t use your keyword too many times…
  11. Use variations of your keyword…
  12. Optimise images with alt tags…
  13. Make sure your webpage loads fast…
  14. Optimise meta data and title tags to capture attention and include keywords…
  15. Make sure to claim your Google Business Profile…
  16. Optimise Google Business Profile but that’s for another post…
  17. And don’t forget to get quality backlinks

There’s so much more you can do to optimise properly for local seo but that should be enough to get you to page 1…

Well, that’s pretty much it when it comes to dominating Local SEO Marketing…

I think I’m gonna leave it there for today…

If you need any more help, I have a tonne of other articles that go into more details on the Local SEO or even how to market and write content for your website

You should have everything you need to dominate in the world of local business…

But what I’ve outlined here for you today is a killer local marketing strategy…

It’s the same one that I use to grow my own local businesses…

So I hope you’ve learned a few things that you can implement in your business right away…

The thing is…

You need to take action…

That’s the only difference between a local business that thrives and one that dies…

So take action today and look back in a month’s time and see how much your business has grown…

Well, I’m outta here…

Peace,

Jace…

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The Best Backlinks for Local SEO in 2023… https://thelocalbusinesslifestyle.com/local-seo/the-best-backlinks-for-local-seo/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-backlinks-for-local-seo Tue, 22 Nov 2022 03:32:35 +0000 https://thelocalbusinesslifestyle.com/?p=992 Trying to reach out to other websites and get backlinks for local SEO is almost impossible… And it’s definitely a waste of time… You don’t need to beg other websites for a local backlink when the best way is to create them yourself… Here’s how I do it… The Best Backlinks to Start With For […]

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Trying to reach out to other websites and get backlinks for local SEO is almost impossible…

And it’s definitely a waste of time…

You don’t need to beg other websites for a local backlink when the best way is to create them yourself…

Here’s how I do it…

The Best Backlinks to Start With For Local SEO Are High Authority Business Listings…

Let me list the ones that pack the most local ranking power…

  1. Facebook Business Profile…
  2. Google Maps Profile…
  3. Bing Business Listing…
  4. Apple Maps Listing…

Creating business profiles on each of these power players will give your website a huge boost…

So if you haven’t already, you should go ahead and create your profile on each of these right now…

Don’t forget to put your website url on there…

That’s 4 easy and powerful local backlinks for you…

Now all you have to do is update them on a regular basis and the backlink will push out more rank juice…

But this is just the beginning…

Because, next we’re going to…

Get a Bunch of Citations With Backlinks Pointing to Your Local Website…

These citation links will power up your Google Maps listing as well as your Local SEO…

What you need to do is head over to every business directory on this list, and add your business details and website url…

Now for this to work properly, you want to make sure that you have your Name, Address and Phone number exactly the same on your GMB profile as you do on your website and copy that directly over to each and every business directory…

You want to match perfectly…

Oh, and make sure you add your website url so it points back to your website…

And whatcha know??

That’s another great local seo backlink…

If you do this across 100 different directories, that’s 100 backlinks pointing to your website…

Just a word of caution…

Don’t get any old backlinks to your local website…

If they’re scammy links, they’ll tank your website and you’ll disappear from the local search…

So don’t try to cheat on this…

Do it properly…

Ok, now your website is really starting to get some traction…

But, most of your local competitors have the same citations and backlinks as you…

Let’s take it up a notch shall we??

Create Your Own Backlinks with These Websites…

See what you’re gonna do now is head over to sites like Medium and Blogger and you’re going to create another website…

Now these websites are going to be built around the same service that you currently offer…

For example, if you’re a plumber, these sites will be plumbing websites…

So what you want to do is start answering questions about plumbing and posting it on these websites…

It can be simple 200 to 500 word posts that answer 1 question and have a link back over to your local business site…

A site like Medium has a high authority ranking on Google…

So when you have an article on plumbing linking over to your website, it will be a quality local seo backlink…

You then take this same content and you post it on Blogger…

And I don’t like to waste an SEO content so I’d also post it on your Facebook Business Profile and possibly as a post on Google Maps…

Look at all those local backlinks coming in…

Who would have thought??

Anyway…

As powerful as this is, I think we can do even better…

The Best Backlinks For Local SEO Would Have to be Links From Other Local Websites…

Think about it…

Google wants to know that you’re local before they show your business in the local search…

What shows that you’re local more than a backlink from another local business website??

Nothing!!

So let’s go get some local SEO backlinks…

First you want to search on Google for Business Directories “Your Suburb”…

For example…

Business Directories Highett…

This is what you get…

Use local directories to get backlinks
Use local directories to get backlinks

What you want to do is click through to each search result and look for where it says ”List Your Business”…

And dagnamit!!

List your business…

Don’t forget to put your website URL there…

That’s a great local backlink right there…

Ok, now we’re really starting to get somewhere…

But how about if we can get a backlink from a powerful government website??

Ok, so now we want to do a search for your local Chamber of Commerce…

Your local Chamber of Commerce is great for backlinks
Your local Chamber of Commerce is great for backlinks

These are extremely powerful local websites that if they point back to you, will be some of the best backlinks for Local SEO you could ever get…

What you want to look out for is something like joining the Chamber of Commerce…

Now, this will be a paid service that some people won’t want to pay for…

But if they have the option to get your business associated with them, just know that you’ll be the only business in your space to be getting such a powerful backlink…

It’ll definitely be worth the money to join…

If your Local Chamber of Commerce doesn’t have any option for you to join, then maybe look to see if you can list a job on their website…

Trying getting a link by posting a job
Trying getting a link by posting a job

You’ll most likely have to reach out to them by email or give them a call but if you can, you’ll most likely get to list your business url on the job listing as well…

It’s a bit of a sneaky way to get a powerful backlink for local SEO…

But we can’t stop now because…

There’s still another way to get local government backlinks to your website…

Have you ever seen those local businesses awards?

You know…

They nominate some local businesses and they take a vote and award the top 3 businesses…

You win money and all that…

You get to tell everyone that you have won business of the year…

Yay… 

Who cares??

Well, your local rankings do, that’s who…

You see, when you get nominated for the awards, they put your business up on their site with a little write up about how great you are…

And wouldn’t you know it…

They also put a local seo backlink to your website…

Isn’t that interesting??

And you don’t even have to win…

Winning will give you a better backlink but all you need is to be nominated…

And do you know how you get nominated?

No??

Well, you just need someone to like a friend or a brother or even your mum to nominate your business…

That’s it…

Then you have to accept the nomination and the one of the best backlinks for local SEO is yours…

You’re welcome…

Well my friend, that right there are some of the best ways to get backlinks for local SEO…

I recommend starting at the top of this article and working your way down…

It does take some time to build up these local backlinks but like anything else in life, if it’s too easy then everyone would be doing it…

So enjoy the process and just know that if you need help with doing any of these local backlink strategies, then reach out and I will gladly see if I can help…

Leave a comment below and let me know what you think…

Peace,

Jace…

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Does Google Maps Actually Help With SEO in 2023? Find Out Now! https://thelocalbusinesslifestyle.com/local-seo/does-google-maps-help-with-seo/?utm_source=rss&utm_medium=rss&utm_campaign=does-google-maps-help-with-seo Mon, 21 Nov 2022 23:16:29 +0000 https://thelocalbusinesslifestyle.com/?p=990 Let’s get straight into it… Does Google Maps help with SEO??  Yes… 100% Anything you do to your Google Maps listing to rank will also help pass on ranking power to your website… But you need to set your Google Maps listing up a certain way if you want it to help with your SEO… […]

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Let’s get straight into it…

Does Google Maps help with SEO?? 

Yes… 100%

Anything you do to your Google Maps listing to rank will also help pass on ranking power to your website…

But you need to set your Google Maps listing up a certain way if you want it to help with your SEO…

How to set up your Google Maps Listing to Help With SEO…

First up, if you want your Google Maps listing to rank higher, you need to get a bunch of citations to your website…

Without going into all the boring details, citations are listings on business directories with your business name, address, contact details 

This is your N.A.P…

Or Name, Address, Phone Number…

In case you don’t know…

The N.A.P you use on the citation sites has to be exactly what you list on your Google Maps listing…

And you also want to put your N.A.P on the footer of your website…

This way Google can tie your Maps listing to your citations and back to your website…

The extra little boost your SEO will get from this is on each of these citation sites, you’ll also be able to put your website url…

 Do you know what this means??

Each citation you get with your website url will be a backlink to your website…

And backlinks are what you need to boost your local SEO…

Who doesn’t love free backlinks??

Anyway…

This process of optimising your Google Maps listing, directly helps with your website SEO…

And if that isn’t enough to get you excited…

Google Maps gives you the option to choose a website to link your listing to…

If you link it with your business website, this will automatically help with SEO…

This is a backlink from Google itself…

But a word of warning…

You need to make sure you optimise your website properly to match your Google Maps listing or you can tank the whole kit and kaboodle…

This is how you do it…

Do you see how Google Maps gives you an option to list your services?

Yeah well, the best way to rank for those services is to create a separate page for each service on your website…

You heard me…

A separate page for each service! 

So if you offer interior painting and exterior painting, you’d create a separate page for each on your website…

And because it’s local, you’ll also want to set up location pages for each service as well…

You’ll need to create content on those pages for SEO and then link them back over to your Google Maps Listing…

When your website and Maps listing are giving the same information, Google will trust that you’re a real business…

Without that trust, Google will never show you in the Maps listings or the local search…

So the trust you build by being consistent between your Google Maps and your local business website will definitely help with SEO…

But here’s the thing…

Just Because Your Website is Ranking Well With SEO, Doesn’t Mean it Will Help You Rank in Google Maps…

Google Maps and SEO are two completely different beasts…

One can rank while the other can tank…

The reason is…

No matter what you do to your Google Maps listing…

If you’re not local, you won’t rank…

When someone searches for a local business, Google wants to deliver local results…

That’s why Google maps is very much driven by location…

Location of the person searching and the location of the businesses that show in the maps listing…

Where you can tweak and optimise your website to show in local suburbs that you aren’t located in, the maps are completely different…

So while, your local SEO can help rank your Google Maps listing, if you are located too far from an area you’re trying to rank you’ll never show up…

The location of your business does more to affect your map rankings than your website does…

So my friend, if you really want to show up in the Maps listings, maybe consider getting an office in that location…

Just something to keep in mind…

Well, that’s about it for me…

Google maps will definitely help with SEO but just because one ranks, doesn’t mean the other will…

What you do to one will help with both…

So go forth and rank higher on Google Maps and see how your SEO climbed up as well…

Peace,

Jace…

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Never Target Landscaping Keywords like “Landscape Designer” Here’s Why… https://thelocalbusinesslifestyle.com/local-seo/landscaping-keywords/?utm_source=rss&utm_medium=rss&utm_campaign=landscaping-keywords Mon, 21 Nov 2022 02:31:21 +0000 https://thelocalbusinesslifestyle.com/?p=984 Landscaping Keywords like “landscape designer” get 165,000 searches each month… A keyword like “landscape gardener” brings 60,500 per month… Dang! Can you imagine what it would be like if you could get your landscaping business ranking at the top of Google for landscaping keywords like this… Over 200 thousand customers each month calling you business… […]

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Landscaping Keywords like “landscape designer” get 165,000 searches each month…

A keyword like “landscape gardener” brings 60,500 per month…

Dang! Can you imagine what it would be like if you could get your landscaping business ranking at the top of Google for landscaping keywords like this…

Over 200 thousand customers each month calling you business…

You’ll be rich!!

Here’s the thing…

High Volume Landscaping Keywords like “Landscape Designer” bring in no money!!

Yep, it’s true…

Think about it…

These types of keywords are too general and can be used by searches on the other side of the country…

Someone 2 hours away from your local area can use that search term and your website will show up…

Two things happen from here…

  1. They see you’re not local and they never call you

Or worse…

  1. They call you…

Imagine 3000 people who all live too far from you, calling you for a landscaping quote…

You’ll never get any work done trying to answer all the waste-of-time-calls that keep coming in…

These types of Landscaping keywords only attract people you can’t do work for…

But if you hire an SEO agency to rank your website, these are exactly the keywords they’ll try to rank you for…

Have a look at the other articles written on this topic…

They all say to target these useless keywords like “Garden landscape” because it get 8500 searches per month…

And the reason is…

These keywords make the SEO agency look good because your search volume goes up…

But you don’t get any more work…

All you get is a website that shows up for useless landscaping keywords that don’t bring in any money…

But, I’m not trying to attack the SEO agencies here…

They’re not deliberately giving you bad advice…

The truth is, ranking websites is what they do…

Their job is to get your business to rank at the top of Google…

And that’s what they do…

But they’ve never run a local business themselves…

They’ve never experienced trying to run a Landscaping business with no money coming in…

They’ve never had to deal with the hundreds of calls that come in for customers who will never hire you…

And it’s become the standard that landscapers must travel all over the country if they want to work…

It doesn’t have to be this way…

I’ve built up 3 local trade businesses and I never travel more than 25 minutes from my home…

My phone rings off the hook with more clients than I can handle because I targeted the right keywords…

If you could work 25 minutes from home and make more money than you could ever imagine, would you travel 2 hours for work?

I didn’t think so…

Well, you don’t have to as long as you target the right Landscaping Keywords…

Target “Money Making” Landscaping Keywords, not “High Volume” Dead-End Keywords…

If you think about it logically, when people search for a Landscaper, the first thing they look for is if you’re local…

And it’s not because they want to support local businesses…

It’s because they booked a landscaper to come out and he never showed up…

The landscaper picked up a job closer to home so he doesn’t want to travel 2 hours out anymore…

Now the customer really wants a local guy to increase the chances that you’ll actually show up…

Plus if something goes wrong, the Landscaper on the other side of town will never come back to fix it…

The customers know it’ll be almost impossible to get them back, so the first thing they look for is if you’re local…

A customer like this doesn’t search for a “landscape designer”…

Nope, they search for a “landscape designer bentleigh”…

The funny thing is…

When you target the ‘Money Making’ landscaping keywords like “landscaper melbourne” you’ll also rank for the keyword “landscaper” when someone in Melbourne searches for this term…

That’s why you should only ever…

Target suburbs, not services…

This is where the money is when looking for landscaping keywords…

Any landscaping service with a suburb after it is a great keyword to target…

For example…

Landscaping Melbourne…

Retaining walls brighton…

Hydroseeding Melbourne…

Landscape design mornington peninsula…

I think you get the point…

These landscaping keywords are low volume but the people using them are great customers…

How to use these Local Landscaping Keywords to grow your business…

Well, here’s what you want to do…

  1. Create a list of all the different landscaping services you offer…
  2. List all of the suburbs you want to offer each service in…
  3. Then create a separate suburb page for each service you offer

It looks like this…

Landscape design Melbourne

Landscape design Hampton

Landscape design Brighton

Hydroseeding Melbourne

Hydroseeding Hampton

Hydroseeding Brighton

Retaining walls Melbourne

Retaining walls Hampton

Retaining walls Brighton

You need a different page for each service you offer and in each suburb you offer that service in…

But don’t get lazy and try to cheat …

Some companies create one page for each service, copy that page and just change out the suburb…

Don’t do this…

You need to create unique content for each page…

That’s how I’ve managed to rank above the big competitors in my area…

My website is not as strong as theirs but my content is unique and more helpful…

And the customers love it…

That’s how you win in the keyword game…

Now with all that said…

I’m gonna throw a spanner in the works and tell you that to rank your website for your local service and suburb keywords, you’ll need to rank this other type of keyword first…

And these are called…

Long Tail Landscaping Keywords…

These keywords are questions that customers ask about all types of landscaping…

For example…

“When is the best time to lay lawn seed?”

A landscaping keyphrase like this will not bring you any customers…

And usually it’ll only bring you a few website clicks a month…

But the reason you want to rank for these keyword phrases is because they are “relevant” to landscaping..

And when you rank for these easy landscaping keywords, Google will see you as a landscaping expert and it’ll boost your local service pages to the top of the local search…

And the more of these long tail keywords you rank for, the quicker your money making service pages will rank…

This speeds up the time it takes your website to rank

You can build out a new landscaping page in a completely new suburb you want to take over and Google will rank you in the top 3 positions in a matter of days…

So it’s really important that you start creating content for these low search volume keyword phrases and answer the question that people have about landscaping…

But before you go off and start answering questions, let me show you how to find these landscaping keywords so you don’t waste time writing articles that never rank…

How to Find Low Search Volume Keyword Phrases…

Head on over to Google Keyword Planner and type in a phrase like “How often to water my lawn”…

This is the result…

Great Landscaping Keywords
Great Landscaping Keywords

You can see that it gets 30 searches a month and the competition is low…

This is a great keyword to go after…

Write a 200 to 500 word article answering the question and you’ll be good to go…

But we don’t stop there…

Did you notice that Google suggested some similar keywords?

This was one of them…

“how much should i water my lawn”

This can be a sub topic in the same article…

Or it could be its own 500 word article…

Make sense?

Then when you set up a local service page for your lawn care service, Google sees you as an authority on lawn care…

And guess what happens next??

That’s right…

Google ranks you at the top for your money making landscaping keywords…

And that my friend, is how you get more work than you can handle…

I have something that will make it so much easier…

If you need any help with finding the right keywords to go after or if you need help getting your website to rank for these keywords, maybe I can help…

I have a service that helps landscaping business owners to get more customers…

If you want my help here’s what you need to do…

Click the link below and go fill out the form…

I’ll take a look and if I can help you, we’ll take it from there…

Ok that’s enough from me…

Go fill out that form…

Peace,

Jace…

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How to Start a Landscaping Business with no Money… https://thelocalbusinesslifestyle.com/local-marketing/how-to-start-a-landscaping-business-with-no-money/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-start-a-landscaping-business-with-no-money Sat, 19 Nov 2022 21:44:44 +0000 https://thelocalbusinesslifestyle.com/?p=975 If you want to know how to start a landscaping business with no money, then this could be the most profitable message you read today… The truth is, you don’t need any money to start a landscaping business… Any equipment you need, you can always hire from your local Kennards Hire even if you don’t […]

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If you want to know how to start a landscaping business with no money, then this could be the most profitable message you read today…

The truth is, you don’t need any money to start a landscaping business…

Any equipment you need, you can always hire from your local Kennards Hire even if you don’t have any money…

And you don’t need any money for advertising either…

As long as you follow what I show you in this here guide you won’t need a cent…

Just keep reading, I’ll show you how…

Let’s get into it shall we, my moneyless landscaper??

The 3 Easiest Ways to Start a Landscaping Business With no Money!

Ok great, so here’s the first thing you need to do is…

You need to get customers…

The idea is to get customers, sell them on your services and get paid 50% upfront before you start any work…

This way, you can get some cashflow to hire equipment, buy materials or any tools you need without spending any of your own money…

And considering you don’t have any money, this is going to be a game changer for you…

But in order to spend “Other People Money”, you’ll need paying customers…

So that’s why I’m about to show you some of the best ways to get landscaping customers when you have no money for advertising…

The first one is…

Piggyback on the Good Will of Other Non-Landscaping Businesses…

Make a list of all the landscaping services that you can offer with your current skills and tools or equipment you have…

Write down everything…

It could be something like…

  1. Retaining walls
  2. Hydroseeding
  3. Installing instant turf
  4. Landscape design
  5. Build Deckings and pergolas
  6. Pruning and hedging
  7. Lawn care

Whatever you can currently do with what you currently have…

Keeping in mind that if you have no money, you can always take a 50% deposit before you start any work so you can get materials or even hire any machinery that you need…

So now you know what service you’re going to offer, we need to get some customers…

Because you have no money, you won’t have time to build a website and mess around with trying to advertise…

And honestly, you don’t need a website to start out…

What you do need is to get customers right now…

So here’s what you should do…

You’re going to make another list…

Yep…

Another bloody list!

Anyway, think of all of the other businesses that have your customer…

No, not other landscaping companies…

You want other local businesses that don’t offer the same service or compete with you…

Your list could be…

  1. Lawn mowing company
  2. House painters
  3. Handyman
  4. Home Builders
  5. Real Estate agents
  6. Gutter cleaners
  7. Plumber

Now take this list and do a local search on Google for each of these services you listed above…

Partner with local businesses if you have no money
Partner with local businesses if you have no money

Start with 3 companies for each service you list…

Then…

Call them up and ask them if they can handle more customers…

Yep…

Ask if they want more customers…

I know we’re supposed to be getting you landscaping customers, but you can’t call up companies and beg them for work…

Well you can, and in some cases it will work but I have a much better idea…

You see, most people only care about themselves and what you can do for them…

Why should they recommend their customers over to you?

They don’t even know you…

How about if we do something nice for them first and then ask them to send over some customers??

Yeah, that could work…

But what could a local business need?

Hhmmm??

How about more customers???

Yeah, we can send them customers and they’ll love us so much…

Then we can ask for customers in return…

But we have a little problem don’t we??

You don’t have any customers…

No, you don’t, but you do know someone else who has customers…

The other local businesses on the list…

So you call up the handyman and you ask him if he can handle any more customers…

You tell him that you get a bunch of customers who always need little repairs done but you don’t do that sort of work…

Then you ask him if you can send the customers over to him…

He’s gonna love you for it…

“Yeah man, send them over”…

Ok, now you can ask if he can also send you over customers who need landscaping work done…

But let him know the specific types of work you want…

Like hedging and pruning…

Or Lawn repair and maintenance…

So next time he notices patchy lawns on one of his clients’ homes, he’ll recommend you…

And you can send customers over to him as well…

Damit! but you still don’t have any customers yet…

Ok, so let’s get some customers to send over to your handyman friend…

What we need to do next is call the home painter and offer him the same thing…

Now you’ve got 2 local businesses sending you customers but we can’t stop now…

Call up the gutter cleaning company and offer him the same thing again…

Next time he’s cleaning gutters and there’s trees hanging over his clients home, he can recommend you to trim them back…

Wow, we’re really starting to get somewhere…

So what you wanna do is, call up the plumber and the next time he digs up someone’s backyard to fix those pipes, he can recommend your service to fix up the Landscaping that he just destroyed…

Do you think with 4 or 5 companies sending you customers, that you’ll start to get customers that you could send back to each of your referring partners?

Yeah you will…

If you think that this is too much work then shame on you!!

But I feel you…

There’s an easier way to do it and you still don’t need any money…

The alternate way to do this is to offer your “business friends” a commission for sending you a paying customer…

Basically, you can offer to pay them $25 or $50 or $100 for everyone they send over who becomes a customer…

Now, the commission you pay them all depends on how much a customer is worth to you…

You don’t want to give away all of your profits, but if you go too cheap, your business buddies won’t send you any customers…

If you make it attractive for your business friends to send you customers, they’ll be on the lookout to see if they can send you some work…

If there’s free money in it for them, they’ll be more inclined to find customers for you…

Just a thought…

And that my friend is how you start a landscaping company with no money…

Well, it’s one way…

Don’t go anywhere because I’ve got another pretty cool way to start a landscaping business if you have no money…

This next method is how I started up when I had no money…

I fired up the internet and went onto a search engine called Google…

You might have heard of it…

Next, I created a very, very basic and very free website on wordpress

Then I went over to Google ads and put up an ad in my local area…

Now hold on…

Before you claim you have no money for ads, just know, you don’t need any money…

You can set up your landscaping business with no money and start running ads and you don’t need to pay until 30 days later…

When I did it, I got my first call 30 minutes after I went live with my ad…

And that one job put $1500 in my pocket…

I think the total cost for the month was $95…

But I was getting at least $1500 a week for that $95…

I took some of my earnings and paid my ads account at the end of the month…

And then I had money so it was no problem…

As effective as this ads method is…

And while you can start up with no money, get landscaping customers in today, then pay it off at the end of the month…

I know this could be a touch too risky for some of my risk averse peoples…

So how about this next free way to start a landscaping business with no money??

Now, this one is free but it will take a lot longer to start getting customers in…

But, it’s one of the most effective ways to advertise your landscaping business…

It’s one of the best online advertising methods for any local business and it’s free…

Have you ever heard of Google My Business??

Yep, it’s those map listings that show up when you do a local search for a landscaper…

GMB is a great way to start a Landscaping business with no money
GMB great way for Landscapers with no money

Yeah well, let me tell you…

If you can get your landscaping business to show up when customers go looking for a landscaper, you’ll be making all sorts of money…

Did I mention that it’s free??

Here’s the thing…

Whenever something costs you no money, you always have to pay with time…

Because truth be told…

Getting your business to rank at the top of the map listings can take 2 weeks or it can take 6 months…

That’s why you need to head over to Google My Business and start the process…

Claim your listing, fill out your information and get your business verified…

Then you can look at some of my free training on how to get your business to rank at the top of the maps listings…

Well there you go my greedy little landscaping friend with no money…

If you follow my 3 ways to start a Landscaping business with no money, you’ll have money soon enough…

Well that’s all from me…

Peace,

Jace…

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The Best Way to Advertise a Plumbing Business in 2023… https://thelocalbusinesslifestyle.com/local-marketing/best-way-to-advertise-a-plumbing-business/?utm_source=rss&utm_medium=rss&utm_campaign=best-way-to-advertise-a-plumbing-business Thu, 17 Nov 2022 03:46:13 +0000 https://thelocalbusinesslifestyle.com/?p=971 The best way to advertise a plumbing business is to have at least 3 different inbound advertising methods at all times… Inbound advertising is where the customer comes to you instead of you chasing the customer… An example of inbound marketing is when a customer searches on Google for an emergency plumber, they land on […]

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The best way to advertise a plumbing business is to have at least 3 different inbound advertising methods at all times…

Inbound advertising is where the customer comes to you instead of you chasing the customer…

An example of inbound marketing is when a customer searches on Google for an emergency plumber, they land on your website and they call you…

They Initiate the contact which means they want to speak with you…

You never want to waste time talking to people who aren’t in need of a plumber…

You’ll be too busy running your plumbing business and making money to be out chasing customers…

So with that said, let’s look at the first inbound advertising method..

The best way to advertise a plumbing business would definitely be…

Getting listed on Google My Business…

Advertising on Google Maps has had the biggest impact on my business out of all of the advertising methods I use…

Google My Business is definitely the best way to advertise your plumbing business in 2023…

If you look at the search volume for only one keyword like “Plumber Richmond” it comes up with 210 searches per month…

That’s 210 potential customers calling your business…

Advertise with plumbing keywords
Advertise with plumbing keywords

When someone searches for a plumber, they really want a local plumber….

Some people click on the ads but very few…

Most people skip over the paid ads at the top of the page and head down to the Maps listing…

Google Maps is the best place to advertise a plumbing business
Google Maps is the best place to advertise a plumbing business

That’s where the majority of those 210 people will click on…

Those who don’t, the remaining will head down to the top 3 spots on the local search results…

People search for plumbing businesses
People search for plumbing businesses

You do the math…

The biggest rewards come from the Map listing…

When you get listed on Google for a bunch of these local plumbing keywords you won’t be able to keep up with all the calls coming in…

Here’s how you should approach advertising a plumbing business on Google My Business…

Head over to Google My Business to claim your free Google Business Listing…

Claim your GMB listing
Claim your GMB listing

Fill out your listing with all the information they need and get verified as soon as possible…

If you already have a website then use it, but if you don’t have a website, you can use the one Google generates for you from your maps listing…

This will get you listed and then you can optimise to rank at the top of the Maps listings…

What’s that you say?

You don’t know how to do that??

Don’t worry, I’ve already written a guide on how to rank on Google maps

So now you have no excuses…

Alright, let’s keep going…

Now to be effective at advertising a plumbing business on Google My Business, there’s a few things you want to do…

The first thing is to post a tonne of pictures…

But not just any old pictures…

Of course you want to be posting before and after photos of your handy work, that’s standard…

But the real gold comes from posting pictures of you and your team…

For some strange reason, people don’t trust plumbers so they want to see what you look like before they call…

You don’t need to be good looking, you just need to look friendly and trustworthy…

So wear a uniform and button up your shirt damit!!

It’s not hard…

Would it kill you to get a haircut??

Just do what you have to do to look clean and friendly…

And’ I’ll tell you another little tip when it comes to advertising with pictures…

Put some pictures on there with you and your kids…

Trust me, it’s borderline exploitation but it works wonders to build trust with anybody over 50…

The other thing you should do if you’re going to be successful with advertising on Google Maps is…

 Constantly get Reviews…

Firstly, your customers love it…

You’d be surprised how many people call me and tell me they read my reviews online and want me to do their work…

The second thing with getting more reviews is, Google loves it as well…

Get 2 reviews every week and see how Google pushes you to the top of the local map listing for plumbers…

Be consistent with these two methods and see how your plumbing business will get traction…

Now you’re starting to show up in the map listing, your plumbing business should be set…

There’s a lot more you can do to advertise your plumbing business, but if you only advertised this one, you’ll have more than enough work to make a decent profit…

And once this starts working…

You’ll probably be tempted to not do any other advertising for your plumbing business…

But remember what I said right at the start of this article…

You need 3 different inbound advertising methods at all times…

And that’s because at any time, Google can drop you from the listing for no reason or any reason they want…

What are you going to do then??

It’s ok, you’ll probably cry…

It happens to the best of us…

So if you want to advertise your plumbing business in the best way possible, you’ll need at least 2 other ways to get customers in…

Here’s what I suggest…

The Second Best Way to Advertise a Plumbing Business Would be Google Local Search…

Yep, more Google…

Google kills it when it comes to feeding a plumbing business with customers who’re ready to buy…

And there’s a whole hoard of customers that need a little more information before they call you…

They’ll do a Google search and go to your website to see if you know what you’re talking about…

That’s where your service and suburb pages come into play…

And top that up with your content creation that answers all the questions that your customers have…

Because the one who can answer their questions is the one who will gain their trust…

And ultimately their business…

Ok, I’ll be the first to admit it…

This is a ton of work…

But that’s what makes it such a great way to advertise your plumbing business…

Let me tell you about plumbers…

They’re so bloody lazy that 99% will never do this…

Relax, I can say this, I’m a plumber…

Anyway, this is a great thing because when you do it, you’ll take over your whole neighbourhood and the competitors won’t even try to stop you…

So, get to it…

Now you’ve implemented 2 of the best ways to advertise your plumbing business, but you still need 1 more…

Hook up with other local businesses that serve the same customer as you…

This last one isn’t traditional advertising as we know it…

It’s more of a marketing strategy

But we need 3 and this is a really powerful way to get more plumbing clients…

So what you do is, make a list of other businesses in your area who have your same customer but don’t compete directly with you…

Don’t contact another plumber and see if they have work they don’t want…

A great businesses to partner with would be…

  1. Gutter cleaner
  2. Roofer cleaner
  3. Handyman
  4. House cleaner

The list goes on…

You want businesses that will come across plumbing issues and can recommend your business to their client…

The gutter cleaner and the roof cleaner will come across gutter leaks and roof leaks all day…

The handyman and the house cleaner will constantly come across leaking toilets or leaking showers…

Call them up and ask if they come across any plumbing problems could they recommend your company…

There’s a heap of businesses that will gladly send the customer your way because it makes them look good to their customers for putting them in touch with the plumber…

And everyone struggles to find a good plumber…

But you could make this more effective by either offering to pay them for each customer they send you or you could send customers their way as well…

It just depends on what works better for the other business…

So there you have it…

That’s the way I recommend advertising your Plumbing Business…

It’s not the only way, but it’s definitely one of the best ways…

And the fact that it’s hard, means less competition for you…

Besides, if you really want to do this, I‘ve got a whole heap of guides and articles to help you along your journey…

If you have any questions or there’s any other topic you want me to help you with, leave a comment below and I’ll get back to you…

Peace, 

Jace…

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Do Local Businesses Need a Website? The Truth Revealed… https://thelocalbusinesslifestyle.com/local-marketing/do-local-businesses-need-a-website/?utm_source=rss&utm_medium=rss&utm_campaign=do-local-businesses-need-a-website Sat, 12 Nov 2022 07:52:09 +0000 https://thelocalbusinesslifestyle.com/?p=965 If you want to know, do local businesses need a website, then this answer from a local business owner who makes his money from websites could really surprise you… First up, this is a great question to be asking… Everyone bangs on about how if you don’t have a website then your business is doomed […]

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If you want to know, do local businesses need a website, then this answer from a local business owner who makes his money from websites could really surprise you…

First up, this is a great question to be asking…

Everyone bangs on about how if you don’t have a website then your business is doomed but the honest truth is…

If you run a local business you do not need a website…

There’s so many different ways to get customers that don’t involve having a website…

And these methods are so effective that you could grow your local business to the point where you have employees and you can be flat out for the next 10 years all without having a website…

To be honest, if you’re just starting out and you need customers straight away, I wouldn’t recommend getting a website…

Trying to build out a website and then customers to your website will take way too long. It’ll just slow you down and could take months before you ever see a customer from your website…

You would’d be better off using these other methods to get the money coming in and get it coming in quickly…

Once you’ve got money coming in, you should get a local business website up and running…

But to start out, you should try these other customer getting methods before you build out your local business website…

Get Listed on Google My Business and use Their Website…

You can use the Google My Business Website so your local business won’t need a website.
Use the Google Maps local business website.

Google my Business is like a cheat code for local business owners who don’t have a website…

All you have to do is claim your free listing on Google Maps and once you rank you get to skip past all of the local businesses that do have websites ranking on Google…

And all you need is to be local…

That’s it…

Well, you do need to optimise your listing and put up pictures, but essentially, you don’t need a website because Google will build you one right on their platform and it’s automatically updated every time you put a picture or update your maps profile…

Getting listed on Google my Business is easy…

If you want to know how it’s done, check out my guide on how to rank on Google Maps…

But, if you really don’t want to get into all that internet stuff just yet, I don’t blame you…

You should do this instead…

Team up With Local Businesses and Tap into The Customers that Come to Their Website…

This is one of the most effective ways to get local customers without a website…

The idea with this one is to make a list of non competing businesses who also have the same customers as you…

Let’s say you pressure wash roofs…

You could team up with a roof plumber who comes across dirty roofs on a daily basis…

His customer could benefit from having a roof clean so the plumber recommends your roof cleaning service to his customer…

That’s essentially what it is…

But if you want this to work, you can’t just be a parasite and take from the plumber…

There needs to be something in it for him as well…

You could offer to pay him a certain percentage of the work that he gets you…

Or you could offer to also recommend work over to him from your customers…

But what do you do if you don’t have customers to send to him??

Here’s a little trick to instantly get a list of your own customers…

Well, you can also team up with a tree pruning service and a gutter cleaning service…

They also send you customers…

So now you have customers coming in from 3 different companies…

All you have to do is send your customers from your gutter cleaner and tree pruning friends over to your plumber…

And send the customers you get from your plumber over to your gutter cleaning buddy…

Everyone wins…

You don’t need a website or any of your own customers…

Just be the middle man and tap into the other businesses customers they get from their websites and then share them between your network…

It really is that simple…

There’s actually local businesses everywhere who will send you the work without wanting anything in return…

I get calls all the time from other businesses looking for someone to help out their client…

It just works better if you can return the favour…

And if you do what I’ve laid about above, you can do it easily without spending a cent… 

You don’t need a local business website or any customers of your own…

The best part is you can do this right now and have customers as soon as today…

You just need to get off your a$$ and take action…

Or keep reading, cause I’ve got another easy way to get customers without needing a website…

Eliminate the Need for a Website by Tapping into Already Established FaceBook Groups…

Posting in Facebook groups can eliminate the need for you local business to have a website.
You can use local Facebook groups so you don’t need a local business website

When I first saw this method, I didn’t think it would work…

But then I saw a local cleaner who I was consulting with, deploy this strategy and she filled half her schedule in 1 week…

The idea was to set her up with a website and get her listed on Google Maps…

Obviously this takes a little time to set up, so in the meantime, my cleaner friend made a little listing on Facebook that was so, so basic…

It was just her business name and contact details with the headline, “Looking for a Cleaner in Mornington?”

Then she listed what she does and that was it…

Next she went to a bunch of local Facebook groups and posted her ad…

Then she shared it and posted it again as often as they would allow her…

12 months later she’s fully booked and pocketed over one hundred grand in her first year…

Not bad for a small local business with no employees and no website…

This worked so well that she doesn’t need to set up her website…

So there you have 3 of the most effective ways to get customers for your local business without needing a website…

There’s definitely more ways than the 3 that I’ve outlined above but these are 3 of the most effective ways so I’m going to leave it there…

You won’t need any more than this…

With that said, after you start getting customers, I do recommend setting up a local website…

When you add a website to the methods above, it’s like putting your client attraction on steroids…

You’ll completely eliminate those slow periods in your business…

That’s one of the main complaints I hear from local business owners…

One day it’s flat out that they’re turning work away, the next they’re freaking out because nobody is calling…

When you build a website that ranks locally for the search terms that your customers use, you’ll never have a slow period…

And a website gives you credibility…

A local business without a website looks cheap and it’s hard to get higher prices for your services…

So by all means, get your business going with the methods that don’t need a website but once you start making money, invest some back into your business and get yourself a website…

I hope you got some value from this…

That’s it from me…

Peace, 

Jace…

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