If you run a small business and you need a free, easy way to get more customers, then this short report on why content creation is so important could change your business forever…
Here’s why::
Did you know that content creation can turn you and your unknown, small business into the local expert and leader in your industry?
Content creation could be the difference between having a business that is thriving and growing everyday or being forced to shut up shop and suffer the humiliation of going back to your boss and begging for your old job back…
Is it really that important?
It is… let me explain:
Every small business has the same problems plaguing them…
- You need more customers.
- You need an effective way to get in front of more customers.
- You need to stand out from your competition
- You don’t want to compete on price
This is the exact problem I was facing when I started my first local businesses…
I was doing ok with running ads but I still wasn’t getting enough calls to my business…
And the customers who would call me were more concerned with getting a price over the phone. When your customers call and their main concern is “How much?” then you’re dealing with the dreaded price shopper…
This is the quickest path to the lowest prices and thinnest profit margins…
The other thing with these customers is that I ended up hating my business. I was offering a better service than my competition but my customers couldn’t see it.
In their eyes, we were all the same…
The only way my customers could decide who to hire was “who could do it the cheapest?”…
If this is you, you should seriously consider content creation…
Now if you think back to the main problems we face as small business owners…
- You need more customers.
- You need an effective way to get in front of more customers.
- You need to stand out from your competition
- You don’t want to compete on price
Here’s what content creation can do for you…
- Gets you in front of your customers
- Positions you as the expert
- Allows you to show your personality
- Customers get to know you and like you
- Allows you to be their trusted advisor
- You are no longer a stranger to your potential customer
To show you the power of content creation, let me tell you a story…
How I scored a $8000 deck restoration job without selling or any question about the price…
Here’s what happened:
I got a call from Rob about his decking…
This is Rob….
Ok, that’s not Rob, that’s my buddy STick MAn, he’s alway messing around like that…
But that’s Rob’s deck that I restored…
Anyway, he’d recently had his deck restored by a company that was referred to him by a friend.
And these guys had a hard time with Rob’s deck. They ended up doing a pretty ordinary job on his decking…
3 months after Rob had his deck restored, it was starting to fade and peel…
To make a long story short, Rob went online to try to find someone who could do the job properly…
And guess who showed up to give Rob a solution to his problem…
Yep, twos I…
Rob clicked into my expert article and the moment he started to read, he was sold…
That one article positioned me, in Rob’s mind, as the expert…
Rob called me straight away to come over and take a look at his decking…
When I got there, I was going through my usual quoting process, but there was something different about this one…
Rob was asking me a lot of questions like he knew what he was talking about. He asked me why I thought his deck was fading so soon after the restoration and how I’d fix it…
He kept telling me that he should have called an expert like me instead of the other guys…
Then he started to talk about the other company and said, “I think they were good guys but amatures”…
“They don’t know the things you know”
You’ll never guess what happened next…
When I said I needed his email to send him a quote, he said…
“Just book it in”
“When can you do it?”
Umm, ok…
“I can do it in 3 weeks from today”
“Done, book it in”
I remember walking out of there thinking, what just happened?
Rob was sold on me before I walked in the door.
He trusted what I said and believed I could help him.
The price wasn’t an issue…
The difference between Rob and other quotes that I did, was that Rob had read my article that positioned me as an expert…
But this was just the beginning…
This one article now has customers calling me every day…
Now when people call me they say, “I loved your article on…” or “I love your website, I just had to call you”…
When people are online checking out local businesses, they’re looking for someone they can trust…
They’re looking for you to take them under your wing to guide them and tell them the truth.
How can they get all of this from a boring website?
They can’t…
That’s why, when your website pops up and you’ve got content that is helpful, answers their questions and shows you and your personality…
The customer feels like they know you and can trust you…
9 times out of 10, when I tell someone I can’t help them, they ask me if I have someone I could recommend…
I’ve never met these people before, but they trust that I will steer them in the right direction…
They trust my recommendation…
It’s a strange experience
And the thing is…
I’m not special…
Or a talented writer…
You’re reading my works right now, judge for yourself…
I’m just a small business owner who worked out how to put pen to paper and get the calls flooding in…
Well, it’s more like pointer fingers to keys…
But whatever…
You don’t need to be good at writing to create content that sells or persuades people to contact you…
Anyone can do it…
You just need a little bit of guidance…
And in no time, you’ll have your own hoard of Rob’s calling you.
Ready to listen to your advice.
Happy to pay you what you deserve…
So how exactly can you create this content?
Well, writer’s block is a real b!tch…
Especially when you’re not a writer.
Where do you begin?
Every time you write something, it’s extremely embarrassing to read it back…
How the heck are you going to put it online for everyone to read?
Well, I’ve got an easy way to do it…
It’s how I write all my articles…
It’s how I wrote this article…
And if you wanna know how to do it for yourself…
Then enter your email into the form below and I’ll send you the simple formula I use everytime I sit down to write an expert article…
It’s the same formula I used to write this article…
Enter your email and I’ll send it over to you
Form
Sincerely,
Jason – The “Not So” Expert Writer
P.S. By the way…
Here’s some other tips on content writing that you might like to check out:
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