Wanna know a great marketing strategy for local business?

It’s the one that I use whenever I start a new business venture or want to move into selling new services.

It’s pretty simple, that’s why I love it.

And it’s one of the most effective Local marketing strategies I’ve ever used…

Are you ready for this?

It’s called “Find the buyers and sell them what they’re buying”

Don’t be fooled by the simplicity of this local marketing strategy. The great plans are always the simple ones…

But if you’re looking for a complex, hard to execute plan, you won’t find it here…

I only do simple, plain, but never boring, marketing that any humble, local business owner can do to get the calls coming in right away…

So if you want to know how to find your buyers and then sell to them, then this is for you…

How to find out where your buyers are and how to get in front of them…

Ok where were we?

Oh yeah, I was about to show you how to find the buyers who want what you’re selling…

The number one place to find the buyers who are eagerly searching for what you’re selling is no doubt, Google…

But before you freak out and start to think you don’t know how to get on Google or it’s too hard to show up above your competition, just stop…

It’s easy, you just need to know one thing.

What are your buyers typing in when they go to Google to find the service you offer?

That’s it…

And it’s actually pretty easy to get this info as well…

Here’s what you do:

Head on over to Google Keyword Planner. You’ll need to log into your ads account or sign up. Don’t worry, it doesn’t cost you anything…

Now once you’re in Google Keyword Planner, type in a keyword phrase that a buyer would use. 

A great place to start is “Your product or service” followed by “your suburb”.

It would look something like this, “Florist Bentleigh”

Or, “mowing service kew”

Before we continue, just a little side trip…

Notice how I haven’t told you to create a “customer persona” and write a mission statement?

Right now, a make believe customer persona is the worst thing to focus on. 

What we’re doing here is focusing on the market…

Once you understand your market properly, and you’ve worked with all the different types of customers in your market, then and only then can you create a customer persona…

If you create a make believe persona before you know who you like to work with, you could be building your business around a customer you can’t stand or doesn’t even exist…

It’s much better to study the market as a whole, get in front of them, sell to them, provide the service and most importantly…

Talk to them and get to know them…

You’ll soon discover the types of customers you like to work with and the ones you can’t stand…

You’ll know what makes them tick and a lot of the problems they face…

Once you know this about your customers, then you can create a customer persona based on a customer that actually exists and one that you like working with…

From that point on, you can create all of your marketing for that one person but we aren’t there just yet.

Today we’re becoming experts of markets…

Continuing on…

Ok, so let’s open the keyword planner and take a look.

We go into “Discover new keywords”…

Let’s see, how about “plumber melbourne”

Make sure you’ve got the right location at the top left of your screen. 

I’ve put in the whole state, you could also change that to the suburb…

Now what do we have?

Look at the number of searches “plumber melbourne” has each month…

2400 buyers searching for a plumber in Melbourne each and every month…

Whoa…

How much fungolas would you make if you could show up in front of 2400 buyers every single month?

How many would you really need to have a thriving business?

Now you can see the potential in this local business marketing strategy, let’s get back to it…

A couple of things you want to look out for is, make sure there is a monthly search volume, and then look at the competition. You would ideally want a low to medium competition but if it is high, don’t be discouraged.

It means that there is money to be made with that keyword phrase. It will be a little harder to rank for and will probably take a little longer to do, but once you get there, just imagine the number of calls you’d get from 2400 buyer searches…

The last thing you want  to note is the cost to bid on that term. 

In this case, the top bid is $24.58…

So every time someone clicks on your ad it’ll cost you around $25…

Sounds expensive right?

Well if you set your ads up to speak to your market, and you sell a service that is more than $25, then it’s not expensive at all…

But don’t worry, you don’t have to run ads. It is the quickest way to get in front of your customers and get money coming in but you still have a couple of other options that are free…

Either way, you’ll need these keywords for all 3 options.

So back to hunting for keywords…

Open a Google Spreadsheet 

And put “plumber melbourne” on the list and keep searching.

Notice how there are terms such as “gas plumber melbourne” that have less competition?

Or even “drain cleaning melbourne” has a low competition. This would be a perfect place to start…

Do you know what this means?

You just found your way in…

This would be a great keyword to show up for.

And once your in, you gain strength with each keyword you rank for. Over time, you’ll knock off the high competition keywords…

When you rank for the low competition keywords, it gives your other pages credibility in the eyes of Google…

So the low competition keywords fuel and strengthen your website to rank for the high competition keywords…

I call this local business marketing strategy:

Google Domination

This is what it looks like when you “dominate” your money keywords…

Check out Handyman on the Mornington Peninsula.

This is one of my businesses…

As you can see, I show up first for Google Ads, Google Maps listings and the SEO listings…

What do you think are the chances that when a customer searches for my services, they give me a call?

This is exactly how I get in front of local buyers and sell to them…

And this is the best way to do market research…

Get in front of them and have a conversation like you’re friends… 

When a customer likes you, they open up and will start to tell you things that will give you ideas…

They will tell you things that will make your brain flood with ideas…

But the key is to listen…

Don’t dominate the conversation…

With this local marketing strategy, you can start getting customers in straight away while you’re still working out all the ins and outs of your business…

You can make money today…

That’s why so many local businesses fail.

They worry about getting the business cards printed up…

They spend 2 weeks writing a mission statement…

They do everything but make money…

Which small business would you rather be?

The one wasting time and money?

Or the one that implements this simple marketing strategy to get in front of your buyers today?

How to implement this marketing strategy for local business…

While this is simple and anybody can do it, it does take a lot of work to get this local business marketing strategy to work…

It’s too much to put into one single article…

Plus, to rank in each spot available on Google, you need a different method…

So here’s what you need to do…

You need to tune back in next week for the next installment of “Google Domination”

Ok, you don’t need to wait a week, it’s already live…

If you want me to help you decide where you should start and which, then enter your email address below and I’ll hook you up…

Form

Sincerely,

Jason

P.S.  text text text text text text