How long does it take for a new website to rank on google?

May 19, 2023
Local SEO | By Jason Rowe

If you want to know how long does it take for a new website to rank on google, then this could be the most important message you read all week…

Let’s get into it…

This can be such a dry subject that I’m at risk of putting you to sleep…

So what I’ll do is show you all the thing that affect how long it takes to rank a new website on Google without running long boring tests and then presenting you with pages upon pages of data…

Sound good?

Ok, so let’s bypass all this nonsense and just reveal the truth…

Are you ready for this groundbreaking info?

It’ll take you around 3 to 6 months to rank a new website on Google…

But it really does depend on a few things.

Here’s what we’re gonna do for ya…

I’m going to list out all the factors that affect how long it takes for your new site to rank and then let you know how you can speed up the process…

I know you want your site to rank asap so your business can take off.

Let’s dig in so you can rank quickly and get the money coming in…

The 7 reasons why your new website takes so long to rank on Google…

  1. Your industry is really competitive 
  2. Your competitors are seo superstars
  3. You’re trying to rank for the wrong keywords
  4. You need more backlinks
  5. You need to work on your seo
  6. Your content sucks
  7. You need to be polite and ask Google to crawl your site

Let’s take a look at each one…

1.Your industry could be really competitive…

One of the main reasons a new website will take so long to rank on Google is because your niche is really competitive…

You can tell by the number of searches your target keywords get and the strength of the websites that rank for these keywords. 

Go over to Ubersuggest and type in your main keyword and check to see how hard it is to rank for.

Let’s say you’re a plumber in Chicago…

A great keyword for you is something like “Plumber Chicago”…

You’ll get results like this…

Competition effects how long it takes to rank a new website on Google
Competition effects how long it takes to rank a new website on Google

See the column on the far right?

That’s shows how hard it is to rank a new website for that keyword…

If your keyword gets a score over 35 then it’s going to be hard to rank for. Over 60 and you’ll be waiting longer than 6 to 12 months…

Next, take a look at the number of searches your keywords get…

4,400 hey?

You’re gonna have a lot of websites trying to get that traffic. Check the average Domain Score of the website that shows up for this keyword.

40 DS? 

Again, you’re looking at over 12 months…

A new website will be starting at 0 DS…

So in order to get your website to rank quickly on Google, look for keywords that have a lower competition and less monthly searches…

2. Your competitors are SEO superstars…

If your top competitors are really good at SEO then it will take much longer to rank a new website on Google…

Should you give up?

No, just find another way in. Don’t try to go head to head with the big guys.

Take the low hanging fruit and in time, you’ll build up to compete with the big boys and girls..

Just so you know, the low hanging fruit are the low search volume keywords…

This leads in nicely to the next reason why your new website will take a long toile top rank…

3. You’re trying to rank for the wrong keywords

You’ve got strong competition and it’s hard to get the “big money” keywords so here’s what you do. 

Go for the long tail keywords. These are the ones with 4 or more words in them. They have far less people searching for them but they also have far less competition. 

And when you rank for these long tail keywords, Google will see your website as being “valuable” and an “Authority in your industry”…

When this happens, you’ll be rewarded with ranking for the stronger, more competitive keywords…

But even with the easier keywords, there’s one thing you’ll need…

4. You need more backlinks…

The best place to start with backlinks is with Web 2.0 websites and your social media profiles, maybe even submit to article sites…

You won’t need crazy amounts of links or even strong links to rank for the less competitive keywords. But as you start to build up and try making a run at the top dogs, you’ll want to have strong links under your belt. 

You could try reaching out to other website owners and ask for a backlink. 

If you’re chasing the easy keywords and your competition is not so tough but you still can’t rank in 3 to 6 months, then…

5. Maybe you need to work on your SEO…

You can’t simply put up a new site, write one post and expect it to rank. 

You nee to set your H1 and H2 heading set correctly…

You need to have the target key phrase scattered throughout your article…

You’l need back links and internal links…

There’s so much that you can improve that I can’t go through everything in this article…

Here’s the SEO checklist I follow: >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Now if you do everything right and your new website is sill taking too long to rank on Google then…

I don’t know how to tell you this, but, you’re not ranking because

6. Your content sucks…

If you want your website to rank quickly, you need to create content that answers the readers questions, helps them solve a problem and most importantly, isn’t boring…

You only get a few seconds to capture your reader’s attention and then hold onto it. 

Here’s a couple of ways I like to do it:

  • Use writing formulas like AIDA
  • Write in your own voice and show your personality
  • Use pictures and animations

These are just a few ways you can make your website more engaging…

But, if you do everything right and you don’t do this one crucial thing, you’re website will never rank on Google…

7. You need to be polite and ask Google to crawl your site…

Google will get around to indexing your site, but when?

You have to take matters into your own hands and force the issue. Here’s what you do. 

Head over to Google Search Console and make sure your website is on Google Search Console. Then click on URL Inspection from the menu on the left.

Enter the url of the pages you want Google to crawl and Google will do the rest. 

Within 10 minutes you could find your website on page 3 to 5 on Google. 

It can only get better from here…

This technique is so effective. I have this website for my Deck Restoration business and I write these articles that answer the questions that people have about restoring their deck.

So I wrote this one article and went through the SEO checklist. I got a couple of links to it then went live with it.  

The last thing I do is head of to Google Search Console and request they index my site. 5 minutes later, I do a google search for my keyword just to see if I’m ranking yet. So I skipped through and there I was on page 3 at position 22…

It’s not page one but not bad for 5 minutes…

Over the next couple of days I do a search to see how quickly it moves. 

Day 2, position 25…

Day 3, position 27…

I’m not worried because rankings move up and down all the time. As long as it trends towards number 1, there’s no problem…

Maybe if I give it a little more ranking juice it’ll move up to page 2. I post my article on Facebook and see if it can get some likes…

Then I post on Medium and link back to my post. Let’s see how that goes?

The next day I do my search and I’m not on page 1…

Didn’t think I would be…

What about page 2?

Nope…

Dang, I was hoping for a page 2 listing…

Well let’s see if I moved into the teens…

What the?

I wasn’t even on page 3…

Page 4… nothing…

Page 5… nothing…

I had disappeared out of the top 100…

I check my other pages on my site. 

Lucky, I’m still ranking…

What is going on with my article? 

Did I give it a dodgy link? Can’t be…

I didn’t use black hat tactics so I shouldn’t be punished for that…

I log into my Google Search Console account and see if I can get any indication from Google. I recheck the url indexing and guess what?

My page doesn’t exist on Google. They’ve never seen it before…

I have no idea why this happened. The page was indexed and ranked 3 days ago…

Request indexing… again.

And guess what?

I do a Google search 10 minutes later and…

I’m ranking position 11 in the search results…

That’s more like it…

About another 3 or 4 weeks and I should be in the top 3 if not number 1…

We’ll soon see…

The point is, if you want to rank quickly on Google, you need make sure Google knows you exist. The moment he does, he’ll start you on your journey up the rankings

You can easily do this for yourself…

 It’s not that complex, no matter what your background is…

I’m a plumber who runs a deck restoration business.

If I can sit down and write articles like this and get them ranked quickly, then you can do it too…

Once you break it down into easy steps, you can move down the list, step by step, and rank any site…

You just need to find the right keywords and have something to write about and you’re good to go.

Then you can do some basic SEO…

And I do mean basic…

If you’re wondering how exactly you go about all of this, you can check out my guide ………

Enter your email address into the form below and I’ll

Sincerely,

Jason

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