Oh, hey there…
Welcome my greedy little business owner…
I see you wanna know how to improve your local seo…
First up…
Improving your local seo ranking will be one of the most profitable investments you ever make…
A small local business, with no employees that ranks at the top of Google will make an absolute killing…
I’m talking 300k plus per year…
Working only 4 days per week…
That’s $6000 to $7000 per week…
All from the customers you get from your local area…
So congratulations…
You’re on the path to being very wealthy damit!!
But here’s the thing…
Everything you’ve been told about “How to improve your local SEO results” DOES NOT WORK!!
This is getting really dramatic isn’t it??
Ok, let me explain what I mean…
So you should have done all the SEO stuff that the experts told you about…
You know, the meta descriptions and the title tags…
Add suburb pages to your website…
I hope they told you to do that…
Anyway, you’ll need to reach out and get backlinks…
Get listed on Google My Business…
Get about a gajillion citations…
But remember to get your N.A.P right…
Does any of this sound familiar??
Let me tell you this…
Everything “The Others” have told you about How to Improve Local SEO is…
100% correct!!
Yep, you need to do that entire laundry list of tweaks and optimisations…
All of it…
And it works…
But if they’re telling you the truth and this stuff supposedly works, how come you’re not ranking at the top of Google??
Well, all of your competitors have done all the same sh!t as you…
Right??
They must have if they rank above you…
And your “higher ranking competitors” probably have some expensive agency that does it all for them…
Those slimy bastards!!
Man, but you don’t have the money to pay someone 3 grand a month!!
This is B.S…
And they’ve been at it so long, Google trusts their website more than yours…
Damn it!!
You’re never gonna be able to make up the 10 year headstart they have…
I guess we need to switch over to PPC instead…
It’s a lost cause…
Hold on, hold on, don’t get all dramatic…
Stop your whining!!
Sure they’ve got a huge head start and they have deeper pockets but you don’t need all that…
If you want to know how to improve your local seo and rank above your bigger, badder competitors then continue reading…
Because I’m about to show you 3 of the most Powerful ways you can slide past your competitors and steal that top ranking for yourself, even if they totally dominate your local seo rankings…
How to Improve Local SEO, Secret #1
The first secret to improve Local seo I’ve got for you is called…
Local Suburb Clusters…
Well, that’s what I call it…
I don’t really see anybody else talking about this one, I sort of stumbled onto it by accident…
For this example, pretend you provide window cleaning services in Bentleigh…
Anyway, this is what you need to do…
- Set up a suburb and service page for your window cleaning in Bentleigh…
- Next you want to set up a page for window cleaning prices in Bentleigh…
- Have a link from your window cleaning page to your prices page…
- Then create a page for how to clean windows on a double story house in Bentleigh…
- Then link your window cleaning page out to your double story Bentleigh page
Get it??
You can also cross link your prices page to your double story page as well…
Then just keep adding suburb specific content like “the best place to get window cleaning products in Bentleigh”…
So it looks like this…
PIC of link stack
Then rinse and repeat for every suburb and service that you offer…
Make sure your content is original and helpful…
That’s all Google wants from you
Now when you do this for all of your surrounding suburbs as well, your website becomes extremely relevant locally…
So putting up locally relevant content on your website will improve your local SEO results…
Moving on…
Cool Local SEO Tip #2 to Boost Results…
Now this next Local SEO tip is anything but local…
I call it the “Overseas Content Rank”…
See in the first tip, putting up “very local” content that only people in those suburbs would read gives you local relevance…
In this next tip we’re going to rank for keywords that show up in the UK, or USA, Canada, or even India…
Here’s the idea…
You want to find keywords that have a low search volume, maybe 10 to 30 searches per month…
And you want the competition for that keyword phrase to be low…
What we’re after here is something that is highly relevant to Lawn Mowing…
Because now we’re running a lawn mowing business…
Keep up!!
Ok, so back to the keyword…
A great phrase to rank for would be “how short can you cut kentucky bluegrass”…
Worldwide it gets 30 searches per month and the competition is low…
What you would do now is write an article about 1000 words long…
Put in pictures…
Link out to some other relevant website that helps with the answer…
And then link over to your “overseeding kentucky bluegrass in spring” post…
Oh, you don’t have a post like that??
Well you have to write it…
You see, what you’re doing here with these posts is positioning yourself as an expert on the topic of lawns, grass and lawn care…
So Google looks at your site as being “Relevant” to anyone searching for topics on lawns…
When someone in your local area searches for “Lawn Mowing Rye” Google sees you as the most relevant because you have posts that rank and help people all over the world…
Your international post improves your local SEO by giving your site Relevance and Authority…
One easy-to-rank post will give your local SEO a huge boost, now imagine what would happen if you had a whole army of these little posts ranking and giving your website relevance and authority…
Yep, WE”RE GONNA BE RICH!!
But hang on, because we can do even better than this…
There has to be another way we can use these blog posts to drastically ramp up our local SEO…
You know I’ve got a little surprise for you…
It’s called…
Crank up Your Local SEO with a “Google Legal” Backlink Stack…
Ok, so we’ve gone through and we’ve really turned the dial up on your relevance…
But it would be a shame to let all that great content go to waste and not work to its full potential wouldn’t it??
Yeah it would be…
Ok, so here’s what we can do…
Take those same articles you’ve already written and post them on other sites…
Go over to Medium.com and start your own blog…
Head over to Weebly.com and create a site with a blog…
Now post those same articles you’ve already posted on your website on these other websites…
Then link back to your website…
Bam!!
Instant backlinks from high powered and trusted sites…
Uhmm, but this sounds a little dodgy doesn’t it??
Well, the very conservative, goody two shoes and Local SEO expert, Neil Patel told me that on these sites there’s no such thing as duplicate content…
Ok, so he didn’t tell me personally but I heard him say it on a video…
The point is, Neil does everything by the book…
He only does White Hat SEO techniques…
Much like myself…
So if Neil does it, then I’m gonna go out on a limb and say this technique that I’ve personally used to improve my local seo rankings, works great and is totally “Google Legal”…
So now that we can trust that I’m not leading you up the garden path, get to creating more content…
Now this next part is really important for local SEO…
You need to consistently create content…
And not just any old content…
You want high quality and relevant content…
Then post it on your website to position yourself as the Authority…
And then use it to link back to your own website…
While you’re at it, how about you post those same articles on your Facebook business page…
And take the intro to your article and create a post on your Google My Business listing with a link to the article…
When you create something great, you want to get the most use out of it as possible…
Doing this little strategy that I just layed out for you, is going to be your “Giant Killer”…
This is how you can slay any competitor that stands in the way of your Local seo rankings…
While they’re busy trying to sell $25k franchisers, you’ll be stealing their top seo ranking…
By the time they catch onto what you’re doing, they’ll never catch you…
They wouldn’t even know how…
The SEO Agency they employ will frantically try to keep up by purchasing dodgy PBN links and Google will catch them red handed…
Opps…
Now no one will ever take your throne…
You’ll be the big dog…
But you need to take action right now…
Start out by creating your Suburb Clusters…
Then find your keywords and deploy the Overseas Content Rank…
Next power it all up with your very own Backlink Stack…
Be consistent and see how much you improve your Local Seo Ranking…
I wish you all the best in your local seo domination…
Your friend,
Jason
Wait! Before You Go…
Just quickly…
One thing that I found to really increase your local seo or just plain ordinary seo for that matter, is to have a well optimised Google My Business listing…
All the “Must Do’s” for GMB seems to also have a helping hand to improve local seo ranking as well…
I think it’s the fact that your GMB links back to your website…
That’s a link straight from Google itself…
If Google doesn’t trust your site you ain’t gonna rank…
Everything you do to optimise your GMB is to build trust with Google and your customers and this trust passes onto your website and business as a whole…
So if you haven’t already, get going on your Google Business Profile…
You can see how I increase rankings on a stale Google My Business listing…
Peace…
Jace…
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