We all know that the holy grail of getting customers is to show up on Google when they come searching for your service…
The problem is that it’s getting a little squishy at the top…
There’s no breathing room up there…
Because there’s so much money to be made for a local service business when they rank at the top of Google, it’s almost impossible to get your business listed up there…
The big guys are just too hard to knock off…
Well actually…
It’s not as hard as you think…
I’ve done this In 3 different industries…
And in multiple different suburbs…
I managed to do it with this 200 words a week Strategy…
If I can do it, you can too…
I’m a plumber who stumbled into marketing my business 200 words at a time…
This is what it’s all about…
Introducing the 200 Words a Week, Google Local Ranking Strategy
First off…
To get this strategy to work, you need to realise that you are in the business of marketing the service you provide…
You are not in the business of providing the service…
That’s the first thing…
With that said, your main goal as a local service business owner is to get your business in front of the people who need your service…
And for a local trade business, the best place to get in front of your customers is definitely Google…
When customers want your service, Google is the place they go to find you…
So you need to be sitting at the top of the search ranking when they come looking…
Right??
That’s where This Marketing Strategy comes into play…
It’s actually pretty simple…
It is 3 easy steps that you repeat for 1 hour each week…
Let me explain…
- Find the questions that people ask related to your service…
- You answer them with 200 to 500 words…
- Then you’ll post it on your website…
Ummm…
That’s it dude…
Ok, there’s a little more to it but that’s essentially what it is…
The great news is, I said 500 but you only need 200 words per day to make this work…
The words compound and get more powerful on Google as you consistently add to them…
This is how you gain Google’s trust so they will rank your website and put you in front of local customers…
The fact that you show up on Google, it’s a real boost to gain your customers’ trust…
It really is that powerful…
Think about this…
If your customer has a leaking shower base and all the problems that come with it…
They have damaged plasterboard in the room behind…
The skirting boards are all buckled up…
And the carpet is starting to go mouldy…
It’s black mould too so now they’re freaking out…
But they’re also really worried that it is going to cost them a fortune so they desperately need someone they can trust…
Now they go hunting on Google for “Why is my shower base leaking” and they get your competitors showing up with…
“Shower Base Repair”, “We repair showers”…
That’s ok..
It’s what they’re looking for but then they see your listing…
“The 3 most common reasons why your shower base is leaking and how to fix them”…
That customer is clicking on your page right away…
Once they read your article, they’ll see how much experience and knowledge you have…
They’ll now be aware of how little they know and you’ll be the only person they trust…
Give them a minute, they’ll be calling you real soon…
Now rinse and repeat this every day…
5 articles a week equals 280 in one year…
That’s 280 little salespeople out there selling you as the expert to your customers searching for your service…
How about if you start with one article a week?
That’s 52 reasons why Google will show your website…
If you did this for one year, your business would spread far beyond your local suburbs…
You can slowly spread across the state…
Even the country if you wanted to…
Or you can just focus on a 20 mile radius around your business and be completely untouchable…
There’s no business out there that could infiltrate your kingdom…
You’ve already taken over…
And trust me when I say…
There is no business who has already done this…
Na, not even that huge national company who currently dominates Google in your local area…
They are the most powerful player in the area but they aren’t “hyper local” focused like you are…
And they aren’t as consistent as you…
Your small local presence is more relevant to Google but you just have to show them…
200 words at a time…
Do this for 3 months and see how much you dominate your local area…
My friend, you can do this…
You don’t have to be a great writer…
All you need to know is the answers to the questions people ask…
And because you’re a (Fill in the blank)…
You already know the answers…
It’s that simple…
The more you do it, the easier it will be…
You’ll get better at answering their questions and it’ll take you half the time…
You’ll probably find that you love it more than working on the tools…
That’s exactly what happened to me…
That’s why I’m here now telling you about it…
Now I know this can be hard if you’re not used to writing so I‘ve got something that could help you out…
I’ve got something that could help you…
0 Comments